
Your YouTube name is the first promise you make to a viewer. When your offer, niche, or brand evolves, that name must evolve too, across every channel you manage. Manually changing it is simple once, but painful when you run multiple brands or client channels. Delegating updates to an AI agent means a computer quietly handles the logins, clicks, and checks, while you focus on strategy, storytelling, and revenue instead of profile admin.
For a single channel, YouTube makes renaming straightforward:
Pros: Simple, free, and fully under your control. Perfect for creators who manage a single channel or only rebrand occasionally.
Cons: Repetitive if you run multiple channels, client brands, or need to sync changes with profiles, descriptions, and social links. Easy to miss a channel or make small naming inconsistencies.
Agencies and growth teams often rely on checklists: a Notion or Google Doc with screenshots, steps, and approval rules. A teammate logs in, follows the playbook, updates each YouTube channel, and confirms back.
Pros: Distributes work, introduces review and approval, and reduces one person becoming the bottleneck.
Cons: Still human time. Every change steals focus from higher-value creative or sales work. Errors creep in when people are tired or juggling many accounts.
Simular Pro lets you spin up an AI computer agent that operates your desktop and browser like a power assistant:
Pros:
Cons:
The sweet spot for most businesses: you decide the new YouTube naming strategy, then hand a list of channels and target names to your Simular agent. It runs the updates, checks each channel’s appearance, and sends you a short report. You stay in the role of creative director, while the AI handles the boring browser work.
Sign in to YouTube Studio with the channel you want to update. In the left sidebar, click Customization, then open the Basic info tab. Under Channel name, type your new name, making sure it reflects your brand and is easy to search. Click Publish in the top right to save. Refresh your channel page to verify the new name appears on your profile, video pages, and search results.
Changing your channel name can briefly confuse existing subscribers, but it will not reset your watch history or recommendations. Choose a name that still reflects your content and keywords viewers already associate with you. Update thumbnails, descriptions, and About text to match. Announce the change in a community post or short video so subscribers understand the new identity and stay engaged.
YouTube allows only a limited number of name changes within a 90 day period, so avoid constant tweaking. Treat a rename like a mini rebrand: plan it, test variants off-platform, and commit. If you manage multiple channels, schedule changes in batches and track them in a spreadsheet or via an AI agent like Simular so you do not lose track of which channels have already been updated.
If you are an agency, first create a master naming convention and secure approvals from each client. Store channel URLs, logins, and target names in a secure sheet or database. Then either assign a trained team member to follow a standard checklist for each YouTube Studio account, or use a Simular AI computer agent to log in, apply the new name, capture screenshots, and push a status report so every stakeholder can see what changed and when.
Yes, if you configure it carefully. With Simular, you define each step of the workflow and can inspect the agent’s actions before running at scale. Start with one low-risk YouTube channel, watch the agent navigate to YouTube Studio, open Customization, change the name, and save. Once the trial run matches your expectations, you can schedule the same workflow across more channels, with logs and safeguards in place.