

Every strong video campaign starts long before a camera turns on. Between brainstorming, scripting, casting, shooting, editing, and publishing, there are dozens of moving parts that can quietly derail a project. A dedicated video planning template in Google Sheets or Excel becomes your single source of truth: every task, owner, date, dependency, and asset neatly laid out. Like a film stripboard or production bible, it keeps sales teams, marketers, and clients aligned from concept to final cut.But the real unlock comes when you let an AI agent run the playbook for you. Instead of manually updating dates, copying checklists for each new video, or chasing status updates, you delegate these rituals to an autonomous assistant. The AI computer agent reads your template, duplicates it for each campaign, fills in tasks based on your brief, and keeps statuses synced across tabs. You stay in the director’s chair, while the agent quietly turns chaos into a repeatable, scalable system.
### 1. Manual ways to run a video planning templateEven before you bring in automation or an AI agent, a solid manual workflow in Google Sheets and Excel gives your video planning structure.**A. Build a simple production pipeline in Google Sheets**1. Create a new sheet and add core columns: `Video Title`, `Objective`, `Target Channel`, `Status`, `Owner`, `Shoot Date`, `Publish Date`, `Budget`, `Link to Assets`.2. Turn your range into a filterable table so you can quickly slice by status or owner. See Google’s help center: https://support.google.com/docs3. Use data validation to standardize statuses (Idea, Script, In Production, Editing, Scheduled, Published). This prevents messy, inconsistent labels.4. Color-code rows by status so at a glance you can see what’s blocked versus ready to ship.5. Share the sheet with collaborators and use comments to discuss scripts, thumbnails, or copy. Learn more about collaboration here: https://support.google.com/docs/answer/6000292**B. Create a more structured tracker in Excel**1. In Excel, build a similar table but enable `Format as Table` so you get sorting, filtering, and structured references in formulas. See Excel help: https://support.microsoft.com/excel2. Add columns for `Estimated Hours`, `Actual Hours`, and `Variance` so you can track how realistic your plans are.3. Use conditional formatting to highlight late tasks (e.g., when `TODAY()` is greater than the `Shoot Date` and `Status` is not Completed).4. Insert a simple Gantt-like view with a stacked bar chart based on start dates and durations. This turns your grid into a visual schedule.5. Save your workbook as a template file so every new campaign inherits the same structure.**C. Run weekly production standups from the template**1. Sort by `Status` and review all In Production and Editing rows first.2. For each video, confirm owners and dates still hold; update directly in the sheet.3. Capture new ideas at the bottom of the list and quickly assign a rough timeline.4. After the meeting, share a filtered view per owner so they see exactly what’s on their plate.These manual methods are simple but they depend on disciplined humans typing, sorting, and updating. That’s where no‑code automation helps.### 2. No-code methods with automation toolsYou can keep Google Sheets and Excel as the planning surface, while letting no-code tools reduce repetitive admin.**A. Automate intake of video requests**1. Create a Google Form for internal video requests (fields: Title, Goal, CTA, Deadline, Budget, Channel).2. Link the form responses to your planning sheet so each submission becomes a new row.3. Set up email notifications within Google Forms so producers know when a new video request arrives.4. In Excel, you can use Microsoft Forms and link responses to an Excel workbook stored in OneDrive or SharePoint for a similar flow.**B. Connect calendars and task tools via no-code platforms**1. Use a no-code automation tool (such as Zapier or Make) to watch your Google Sheet for new rows where `Status` = Scheduled.2. When triggered, automatically create calendar events for shoot dates and publish dates in Google Calendar or Outlook.3. Similarly, create tasks in your PM tool (Asana, ClickUp, Trello) for each new video row so editors and designers see their assignments without you re-typing.4. Keep a `Calendar Event URL` column in your sheet so the automation writes back direct links to each scheduled event.**C. Keep stakeholders updated automatically**1. Build rules so when `Status` changes to Published, your automation sends a summary email or Slack message to sales and marketing.2. Include dynamic fields from the sheet: title, thumbnail link, landing page, and tracking URLs.3. For Excel files in OneDrive, use Power Automate to watch for changes in a table and send similar notifications.4. Document your automation rules in a dedicated tab so your team knows what will happen when they edit certain cells.No-code gets you out of the most repetitive work, but there’s still a lot of clicking: duplicating templates, pulling performance data, and moving between browser tabs and desktop apps. This is where an AI computer agent like Simular Pro becomes your production coordinator.### 3. Scaling video planning with an AI agentSimular Pro is built to behave like a power user operating your entire computer, not just calling a single API. That means it can open Google Sheets in the browser, Excel on desktop, your CRM, YouTube Studio, and more, then follow a multi-step workflow reliably.**A. Let the AI agent build new video plans from a brief**1. You define a master template in Google Sheets and Excel with your ideal columns and formulas.2. For each new campaign or series, you drop a short brief document into a folder or paste it into a prompt.3. The Simular AI agent reads the brief, opens your template, duplicates it, renames the new tab or file, and populates rows for each video idea with suggested titles, objectives, and channels.4. It fills default timelines based on your rules (e.g., 3 days for scripting, 5 days for editing) and assigns owners from a lookup table.5. You review the generated plan, tweak any rows you like, and approve.*Pros:* Massive time savings on repetitive setup, consistent structure across projects, and the agent can run for dozens of videos at once. *Cons:* Requires a clear template and rules; initial configuration takes some thinking.**B. Use the agent to maintain status and pull performance data**1. At the end of each day, trigger the agent to run a "production check-in" workflow.2. It opens Google Sheets or Excel, scans for rows where `Status` is In Production or Editing, and cross-checks against your task manager or email to infer real progress.3. After publishing, the agent logs into YouTube, TikTok, or your ad platforms, pulls basic performance stats, and writes them back into your sheet.4. It can also summarize performance per week and email a one-page recap to stakeholders.*Pros:* Live, accurate dashboards without manual copy-paste; better decisions about which videos to double down on. *Cons:* Requires secure access to your accounts and thoughtful guardrails.**C. End-to-end automation of recurring series**1. For repeatable formats (weekly product updates, founder vlogs, feature demos), you script the entire pipeline once: from idea intake to scheduling to reporting.2. The Simular AI agent then runs this pipeline on a schedule or via webhook from your existing systems.3. It can create new rows, update dates when something slips, notify the right people, and even generate draft copy for titles and descriptions.4. Every action the agent takes is transparent and inspectable, so you can step in, adjust, or roll back if needed.*Pros:* Truly hands-off operations for repeatable content, production-grade reliability over thousands of steps, and the ability to scale output without scaling headcount. *Cons:* Best for stable, well-defined workflows; ad-hoc experiments may still benefit from a lighter, manual touch.By combining disciplined templates in Google Sheets and Excel with no-code glue and a capable AI agent, you turn video planning from a fragile spreadsheet into a robust, semi-autonomous production system.
Think of your video planning template as a stripped-down production management system. Start with universal columns you will need for every video: Title, Objective, Target Audience, Primary Channel, Status, Owner, Priority, Planned Shoot Date, Planned Publish Date, Budget, Actual Cost, and Links (script, assets, final URL). If you manage multiple stages, add columns like Script Complete, Filming Complete, Edit Complete, and Approved, each with a date.In Google Sheets, set these up in row 1, then turn your data into a filterable range or use the Explore function to quickly analyze. In Excel, use Format as Table so formulas expand automatically when you add rows. The key is consistency: do not reinvent columns for each campaign. Treat this sheet as the master blueprint; when you later bring in automation or an AI agent, that consistent structure is what makes delegation possible.
Instead of creating separate spreadsheets for every format (ads, explainers, webinars, shorts), build a single template with a `Format` column. Define allowed values like Ad, Tutorial, Webinar, Short, Case Study. Then, add a few format-specific columns that can be left blank when irrelevant, such as Webinar Platform, Speaker, or Offer Code.Use filters or custom views to show only the columns relevant to each team. In Google Sheets you can hide columns and share filtered views with marketing or sales. In Excel, create custom views or separate tabs that reference the same master table via formulas. This way, your automation and AI agent only need to understand one schema, but you still get tailored views and checklists per format. The result is faster onboarding, fewer errors, and easier reporting across the entire content portfolio.
Planning sheets collapse when everyone edits them differently. First, lock down the structure: protect header rows and formula columns so only admins can change them. In Google Sheets you can use Protect range to restrict edits on key columns; in Excel, use sheet protection with a password for formulas.Second, standardize inputs. Use data validation for Status, Format, Channel, and Priority instead of free text. Third, define naming conventions for titles (e.g., [Series] – Hook – Keyword) and document them in a "How to use this template" tab at the front.Finally, centralize communication. Encourage your team to use comments on cells instead of rewriting descriptions. If you later delegate maintenance to an AI agent, this clean structure and disciplined use of fields will let it update rows safely without turning your sheet into a mess.
Your planning template should drive actual work, not just sit as a static spreadsheet. Start by ensuring each row has at least two key dates: Shoot Date and Publish Date. Then, use a no-code automation tool to watch for rows where those dates are filled and Status is Scheduled.For Google Sheets, connect via a service like Zapier or Make, triggering on new or updated rows in your sheet. Map Shoot Date to a calendar event in Google Calendar or Outlook, and include the video title and a link back to the row. In Excel stored on OneDrive, you can use Power Automate with the "When a row is added or modified" trigger on an Excel table to create similar events and even tasks in Microsoft To Do or Planner.Document these rules so your team understands that editing certain columns will automatically create or update events, ensuring deadlines live where people work.
You are ready for an AI agent when your bottleneck is not ideas, but coordination. Signs include: you are duplicating the same Google Sheets or Excel template weekly; you spend hours moving dates when one shoot slips; your team chases status updates across email, chat, and tools; and recurring series (like weekly product updates or campaigns) follow nearly identical steps every time.Before you bring in an agent, stabilize your process: finalize your template columns, clarify statuses, and document what "done" means at each stage. Once that foundation is in place, an AI agent such as Simular Pro can safely take over: opening your templates, creating new instances from briefs, updating statuses, pulling performance metrics, and notifying stakeholders. The payoff is compounding: every new video reuses the same digital muscle, letting you scale production without sacrificing control or burning out your coordinators.