

If you run a business, agency, or sales team, you live inside Google Sheets. Revenue, ad spend, churn, headcount – it all ends up as rows and columns. A waterfall chart is the moment that chaos turns into a narrative: each bar shows how a starting value grows or shrinks step by step until you hit the final number. That makes it perfect for profit bridges, CAC breakdowns, budget changes, or mapping funnel drop-offs.In Sheets, waterfalls are built-in and flexible: you format your data, highlight it, insert a chart, then choose the waterfall type and customize labels, colors, and subtotals. You can show income vs. expenses, monthly net cash flow, or quarter-over-quarter changes in a few clicks.Now imagine an AI computer agent doing all of this for you. It opens the right Google Sheets file, cleans the data, inserts or updates the waterfall chart, tweaks colors and connector lines, and even exports images for your decks. While it quietly builds and refreshes the visuals, you stay focused on strategy, not pixel pushing.
## 1. Manual methods inside Google SheetsGoogle Sheets now has native waterfall charts, so you can go from raw numbers to a profit bridge in minutes.### Method 1: Simple waterfall from revenue and costs1) Prepare your data- In column A, list your steps (e.g. "Starting MRR", "New sales", "Upsells", "Churn", "Discounts", "Ending MRR").- In column B, enter the numeric change for each step. Positive numbers for gains, negative for losses. Include the starting and ending values.2) Insert the chart- Select your data range (A1:B7, for example).- Go to Insert > Chart.- In the Chart editor on the right, under Setup, open Chart type and choose "Waterfall" (under the Other category).- Google’s help doc for waterfall charts: https://support.google.com/docs/answer/91467793) Format and customize- Still in the Chart editor, use the Customize tab: - Chart style: set background, border, and whether to show connector lines. - Chart & axis titles: update the chart title to something like "MRR Waterfall – Q2". - Series: add data labels, change positive/negative colors, and mark any bar as a subtotal. - Legend and axes: adjust fonts, colors, and positions.### Method 2: Quarterly income vs. expenses waterfallUse the same approach for a P&L-style view:- Column A: Income, Wages, Cost of production, Taxes/fees, Net income.- Column B: Use a positive number for Income, negative numbers for costs, and the final net as the ending bar.- Insert a waterfall chart as above.- This layout mirrors the examples in Google’s guide and makes it easy to see which expense category hits you hardest.### Method 3: Headcount or funnel change waterfallWaterfalls aren’t just for money.- For hiring: Start headcount, Hires, Transfers in, Attrition, Transfers out, End headcount.- For marketing funnels: Site visits, Signups, Qualified leads, Opportunities, Customers.- Use positive values for additions and negative for drop-offs.- Insert the waterfall, then color positives in green and negatives in red so leadership instantly spots where you’re leaking.More chart customization options are covered in the official docs: https://support.google.com/docs/answer/63824 and axis/title settings at https://support.google.com/docs/answer/9085334## 2. No-code ways to streamline waterfall workflowsManual creation works, but as soon as you need weekly or multi-client reporting, you’ll want some automation.### No-code Method 1: Use add-ons to enhance visualsYou can install chart-focused add-ons from Google Workspace Marketplace:1) In Google Sheets, go to Extensions > Add-ons > Get add-ons.2) Search for "waterfall chart" or visualization tools like ChartExpo.3) Install, grant permissions, then access it from Extensions.4) Most add-ons: - Let you select a data range. - Offer advanced waterfall styles, themes, and annotations. - Export charts as images for slides and reports.Pros: Better visuals with minimal effort.Cons: Still requires you to trigger the add-on and manage data manually.### No-code Method 2: Connect data with automation toolsUse Zapier, Make, or similar tools to keep the underlying data fresh.- Example workflow: - Trigger: New Stripe payout, CRM revenue record, or ad platform report. - Action: Append or update the source data sheet in Google Sheets.- Your waterfall chart, which references this sheet, updates automatically when the data changes.Pros: Data stays live without exports.Cons: You still design and maintain the waterfall chart itself.### No-code Method 3: Use templates as a base- Start from Google’s own templates or community templates.- Copy a prebuilt waterfall sheet, then just paste in new data per period.- This is a great stepping stone before you bring in AI automation.Pros: Fast and repeatable for small teams.Cons: Still demands manual copy-paste and chart checks every cycle.## 3. Scaling with AI agents (Simular) at desktop levelAt some point, the tedious part isn’t the numbers – it’s the clicking. That’s where an AI agent like Simular Pro shines: it behaves like a power user who never gets tired.### Agent Method 1: Weekly profit bridge for multiple clientsStory: An agency CFO manages 15 client accounts. Every Monday, she used to:- Log into each client folder.- Open the P&L sheet.- Paste in fresh exports from QuickBooks or ad platforms.- Insert or adjust a waterfall chart for profit vs. prior period.- Download PNGs and drop them into a status deck.With Simular Pro:1) You define the workflow once: - Open the client’s Google Drive folder. - Locate the main financial Google Sheets file. - Navigate to the "Waterfall" tab. - Clear last week’s raw data range and paste the new export. - Confirm chart range is correct; if missing, insert a new waterfall chart via Insert > Chart. - Customize colors and labels according to your SOP. - Download the chart as PNG and upload it to a shared slide deck.2) Trigger this agent via a webhook or a simple schedule in your pipeline.Pros: Massive time savings, consistent formatting across all clients, and production-grade reliability for long, multi-step flows.Cons: Requires a clear SOP and initial agent setup; best suited once your reporting process is stable.### Agent Method 2: Daily SaaS revenue bridge with commentaryFor SaaS founders or revenue leaders:1) The Simular agent: - Opens your revenue Google Sheet. - Pulls or refreshes the MRR data tab. - Updates the monthly MRR waterfall chart. - Reads the changes and drafts a short plain-language summary ("New sales offset churn; net MRR up 4.2%."). - Pastes the chart and summary into a Google Doc or email draft.Pros: You wake up to a narrative dashboard – not just a chart – without touching Sheets.Cons: You still need to sanity-check the summary early on; over time the agent becomes more reliable as you refine prompts.### Agent Method 3: Cross-team scenario explorationYou can ask an AI agent to test scenarios:1) Duplicate your base sheet and waterfall tab.2) Change certain assumptions (e.g. +20% ad spend, -10% churn).3) Rebuild waterfalls for each scenario and export them.Simular Pro’s strengths here:- It can execute thousands of GUI steps reliably across desktop, browser, and cloud tools.- Every action is transparent and inspectable – you see exactly which buttons it clicked in Sheets.- It integrates into your existing data pipelines via webhooks: once a new dataset is ready, the agent runs the scenario pack.Pros: Lets non-technical leaders explore complex scenarios visually without learning scripting or BI tools.Cons: Overkill for very small teams who update charts only a few times per year.Official Google Sheets waterfall help for reference: https://support.google.com/docs/answer/9146779Simular Pro overview and agent capabilities: https://www.simular.ai/simular-pro
To build a clean waterfall chart in Google Sheets, you need two core pieces: a label column and a value column. In column A, list the steps in your story: for example, "Starting revenue", "New sales", "Upsells", "Refunds", "Churn", "Ending revenue". In column B, enter the numeric change for each step. Use positive numbers for gains and negative numbers for losses. Include both your starting and ending values so the chart can show the full bridge.Then select the full range (e.g. A1:B7), go to Insert > Chart, and in the Chart editor’s Setup tab choose Chart type > Waterfall. If the labels or values look wrong, use the "Use column A as labels" and "Use row 1 as headers" options to fix them. Google’s official guide at https://support.google.com/docs/answer/9146779 has examples for annual revenue and income vs. expenses that you can copy.
Subtotals turn a flat waterfall into a real financial bridge, such as separating "Gross profit" from "Operating profit". In Google Sheets, first build your basic waterfall chart: structure your data with labels and values, select the range, then Insert > Chart > Waterfall. Once it appears, double-click the chart to open the Chart editor and go to Customize > Series.Scroll down to the bottom of the Series section. Click "Add new subtotal". Choose the position using the column index (e.g. 4 for the 4th bar), set the subtotal type, and give it a custom label like "Gross profit". Sheets will compute and display the cumulative value automatically. You can repeat this to add multiple subtotals (for example, gross profit and operating profit). For step-by-step screenshots, check guides like LiveFlow’s walkthrough or Google’s own chart customization help: https://support.google.com/docs/answer/63824
If your Google Sheets waterfall chart looks off – wrong axis, missing bars, or strange stacking – it usually comes down to data layout or chart setup. First, ensure your labels are all in the first column and your numeric data is in one or more numeric columns. There should be no text mixed into the numeric column, or Sheets may treat everything as labels.Then open the Chart editor by double-clicking the chart. Under Setup, verify that the correct data range is selected and that "Use column A as labels" is checked. If your categories appear on the wrong axis, use the "Switch rows/columns" option described here: https://support.google.com/docs/answer/9085334. Finally, check the Stacking mode: for most simple bridges you want sequential stacking. After those fixes, recheck your positive and negative values; a minus sign missing on one row can completely change the shape of the waterfall.
To refresh a Google Sheets waterfall chart, you don’t need to rebuild it from scratch. The chart is dynamic as long as it references the right data range. First, define a dedicated "data" range for your waterfall (for example, A1:B10 on a tab named "Waterfall_Data"). Build your chart referencing this range via Insert > Chart > Waterfall.When a new period begins, just overwrite the values in that range with the latest numbers or paste in a new export that keeps the same structure (labels and positive/negative logic). The chart updates automatically. If your new dataset is longer, adjust the chart’s data range inside the Chart editor under Setup.To avoid manual pasting, connect upstream tools (CRM, accounting, ads) via add-ons or automation platforms so the data range updates automatically while the chart listens to it. Google’s general chart help at https://support.google.com/docs/answer/63824 explains how to manage ranges and dynamic updates.
AI agents shine when your waterfall workflow involves many tiny, repeatable steps: downloading CSVs, opening Google Sheets, cleaning columns, inserting charts, formatting colors, and exporting images. A desktop-class agent such as those powered by Simular Pro can mimic a skilled analyst: it opens your browser, navigates to the right spreadsheet, updates the data tab, verifies that positives and negatives are correct, and then inserts or refreshes the waterfall chart via Insert > Chart > Waterfall.From there, the agent can tweak settings in the Chart editor (titles, series colors, subtotals), download the chart as an image, and paste it into Google Slides or a client report. Because Simular’s agents are transparent and production-grade, you can inspect each action and then schedule or trigger the workflow via webhooks. The result is hands-off, reliable reporting: your team focuses on interpreting the waterfall story while the AI handles the clicks.