When you’re running serious campaigns, “export CSV and upload later” is where leads go to die. To keep sales and marketing pipelines clean, you need Google Sheets, Typeform, and Livestorm talking to each other reliably—then an AI agent to babysit the whole loop.

Below are three practical levels of automation, from manual to AI‑driven, so you can choose what fits your team today and grow into full delegation tomorrow.

‍

1. Manual and traditional ways (3–8 steps each)

‍

A. Typeform → Google Sheets (native integration)

1. In Typeform, open the form you use for registrations or lead capture.
2. Click Connect in the top navigation.
3. Search for Google Sheets and select Send responses to Google Sheets.
4. Click Connect and then Log in to Google.
5. Choose your Google account and click Allow so Typeform can create and edit Sheets.
6. Pick Create new or Use existing spreadsheet.
7. If using existing, paste the spreadsheet URL and click Connect to spreadsheet.
8. Click Activate integration. Submit a test response and confirm a new row appears in your sheet.

Official docs: https://www.typeform.com/connect/google-sheets and the step‑by‑step help article: https://help.typeform.com/hc/en-us/articles/360029423551-FAQ

‍

Pros: Free, fast to set up, reliable for small teams.
Cons: Someone must periodically check it, handle sheet bloat, and troubleshoot API limits.

‍

B. Livestorm ↔ Google Sheets (via Livestorm integration)

1. Prepare a Google Sheet with columns for first name, last name, email, and any custom fields you need.
2. In Livestorm, create or open your event.
3. Go to Integrations or the Apps section and search Google Sheets.
4. Follow the prompt to install the Google Sheets integration (or via Zapier, see below).
5. Authenticate Google and select the spreadsheet and worksheet you prepared.
6. Map sheet columns to Livestorm registrant fields.
7. Run an import to create or update registrants from the sheet.

Official overview: https://livestorm.co/integrations and the Google Sheets integration page: https://livestorm.co/integrations/google-sheets

Pros: Great for one‑off imports and clean event lists.
Cons: Imports are still “batch” operations; you can forget to re‑import before going live.

‍

C. Google Sheets as your manual hub

Use Sheets as the “meeting place” between tools:

• Export Typeform CSV responses weekly and paste them into a master Sheet.
• Export Livestorm attendee reports and paste into another tab.
• Use VLOOKUP / XLOOKUP to match emails and see who registered vs attended.

Docs for formulas: https://support.google.com/docs/topic/9054603

‍

Pros: Maximum control and flexibility.
Cons: Click‑heavy, error‑prone, and doesn’t scale beyond a few campaigns.

‍

2. No‑code automation methods

Now let’s remove the repetitive exports and imports without writing code.

‍

A. Automate Typeform → Google Sheets with native sync

The native integration you set up above already auto‑syncs every new response into Sheets in real time.

To harden it as an “automation” instead of a one‑off setup:

• Turn on partial responses in your Typeform settings so abandoned forms still create rows.
• Create a separate worksheet per form to keep data clean.
• Use data validation and filters in Sheets so downstream workflows don’t break on bad data.

Docs on partial responses: https://help.typeform.com/hc/en-us/articles/21102221958676

‍

B. Glue Livestorm and Google Sheets with Zapier

1. Create a free account at https://zapier.com.
2. Start a new Zap.
3. For the Trigger app, choose Livestorm and a trigger like New registrant.
4. Connect your Livestorm account and test the trigger.
5. For the Action app, choose Google Sheets.
6. Pick Create Spreadsheet Row and connect your Google account.
7. Select the spreadsheet and worksheet where you capture event data.
8. Map Livestorm fields (email, first name, event name) into the right Sheet columns.
9. Turn the Zap on and run a test registration.

Zap template gallery for Livestorm + Sheets: https://zapier.com/apps/google-sheets/integrations/livestorm

‍

Pros: Near‑real‑time sync from events to Sheets, easy to maintain, no code.
Cons: Priced by tasks, can get complex as you layer conditions and branches.

‍

C. Use Typeform + Livestorm both feeding the same Sheet

With both automations active:

• Typeform writes new leads to Leads_Raw sheet.
• A Zap writes Livestorm registrants to Events_Registrants sheet.
• A simple Leads_Enriched sheet uses formulas to show which form leads attended which events.

This gives revenue teams a self‑updating 360° view with no exports.

‍

3. AI agent methods for at‑scale automation

This is where an AI computer agent, running on a platform like Simular Pro, becomes your operations teammate.

‍

A. Agent‑driven integration setup and monitoring

Instead of a human:

• The Simular AI agent opens your browser, logs into Typeform, and follows the official guide to connect Google Sheets.
• It then logs into Livestorm, installs the Google Sheets integration or configures the Zapier flows you’ve designed.
• Using its transparent execution log, you can see each click, URL, and setting it applied—no black box.

‍

Pros:

• Offloads the tedious “click through every UI” work.
• Replays the same setup across multiple workspaces or clients (perfect for agencies).

Cons:

• Requires an initial “playbook” run to demonstrate the desired steps.

‍

B. Agent as your continuous integration watchdog

Once everything is wired:

• Schedule the AI agent to run daily.
• It opens Google Sheets and confirms new rows appeared since yesterday.
• It checks Typeform’s Connect panel to ensure the Sheets integration toggle is still on and not deactivated by API limits.
• It logs into Zapier and Livestorm, ensuring Zaps and integrations are active and not throwing errors.
• If something breaks, it posts a summary to your team’s channel or a status Sheet.

‍

Pros:

• Catches silent failures that cost you leads.
• Turns brittle no‑code automations into a monitored, production‑grade workflow.

Cons:

• Needs guardrails (what to do on error, who to notify).

‍

C. Agent‑powered cross‑tool workflows

For more advanced teams:

• The agent reads new rows in Google Sheets and automatically segments them.
• For high‑intent leads, it can log into your CRM, create opportunities, and schedule them into the next Livestorm demo session.
• It updates a reporting Sheet that sales, marketing, and leadership rely on.

Here, Google Sheets stops being a static database and becomes the control panel your AI agent drives.

‍

Pros:

• Massive time savings for SDRs and ops.
• Repeatable across every campaign or client.

Cons:

• Requires clear governance so the agent’s actions align with your sales process.

‍

By starting with native integrations, leveling up through no‑code tools, and finally delegating the glue work to an AI agent, you build a stack that scales from your first webinar to a global events program—without drowning your team in spreadsheets and logins.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

1. Item 1
2. Item 2
3. Item 3

Unordered list

• Item A
• Item B
• Item C

Text link

Bold text

Emphasis

^Superscript

_Subscript