Guide: How to Contact YouTube Influencers at Scale

If you've ever tried to contact YouTube influencers by hand, you know the story: ten tabs open, a spreadsheet that never quite stays updated, and a calendar reminder to follow up that you inevitably miss.

There are two broad ways to run outreach: manual and automated with an AI computer agent.

Outreach Methods

1) Manual Prospecting & Outreach

Steps:

• Search YouTube by keywords relevant to your niche
• Open each channel's About tab to find an email or linked site
• Drop leads into a spreadsheet
• Write personalized emails or DMs one by one

Pros:

• Maximum control
• You see every creator and nuance
• Great when you're learning the landscape or only need a dozen partners

Cons:

• Slow and error-prone
• Hard to scale beyond a few hours a week
• Follow-ups often slip through the cracks

2) Semi-Manual With Tools

How it works:

• Use search tools (e.g., email finders, CRM) while you still click through channels
• Create templated emails and mail merges

Pros:

• Faster list building and outreach than pure manual
• Good for small teams

Cons:

• Still demands constant human supervision
• Easy to over-template and sound generic

3) Fully Orchestrated With an AI Computer Agent

This is where a Simular AI agent shines. You teach it your ICP and outreach rules once.

Then it:

• Navigates YouTube like a human, searching keywords and opening channels
• Captures subscriber counts, views, niche, and contact details
• Logs everything into your CRM or sheet
• Drafts personalized emails referencing specific videos
• Sends initial outreach and scheduled follow-ups

Pros:

• True scale
• You can reach hundreds of qualified creators weekly without drowning in busywork
• Every step is transparent and repeatable

Cons:

• Requires upfront setup and clear guardrails so the agent stays on-brand and compliant

The Sweet Spot

For most businesses, the ideal approach is hybrid:

You define strategy and short-list top-tier creators.

The AI agent handles the repetitive long-tail outreach and follow-up.

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