How to Track Stock Prices in Google Sheets: A Guide

You probably didn’t start your agency, fund, or side hustle dreaming of copy‑pasting tickers. Yet many of us still babysit stock prices in Google Sheets, nudging formulas, fixing ranges, and refreshing tabs.

Let’s walk through the main ways to manage stock prices in Sheets—from hands‑on to fully delegated to an AI computer agent—so you can choose the right level of automation.

1. The Manual Way: GOOGLEFINANCE Basics

This is where most people start: one sheet, a few tickers, and the GOOGLEFINANCE function.

Step‑by‑Step

1. Create your sheet layout
   • Column A: Ticker (e.g. NASDAQ:AAPL)
   • Column B: Description (Apple Inc.)
   • Column C: Latest Price
   • Column D: 52‑week High
   • Column E: 52‑week Low
2. Pull the live price
   In C2, enter:
   =GOOGLEFINANCE(A2, "price")
   Drag the formula down for all tickers.
3. Add more attributes
   In D2: =GOOGLEFINANCE(A2, "high52")
   In E2: =GOOGLEFINANCE(A2, "low52")
   Again, drag down the column.
4. Fetch historical data
   For daily closes over the last 30 days, use:
   =GOOGLEFINANCE(A2, "close", TODAY()-30, TODAY(), "DAILY")
   Leave enough empty rows and columns for the expanded array output.
5. Visualize trends
   Insert a chart from the historical range, or use a sparkline:
   =SPARKLINE(F2:F31) to see a mini price trend per ticker.

Pros

• Free, built‑in, and simple for a small watchlist.
• No extra tools or coding required.
• Great for quick analysis and dashboards.

Cons

• Data can be delayed and limited for some exchanges.
• Historical data isn’t accessible via the Sheets API or Apps Script.
• As your list of tickers grows, maintenance becomes tedious.

2. Power‑User Mode: Add‑Ons And Templates

When you’re tracking hundreds of tickers or need richer fundamentals, add‑ons like SheetsFinance can take you further.

How To Use an Add‑On

1. Install SheetsFinance from the Google Workspace Marketplace.
2. Open your Google Sheets portfolio file.
3. Use its functions (for example =SF("AAPL")) to pull real‑time quotes, deep historical series, or ratios.
4. Build dashboards: allocate one tab for raw data, and another for charts, KPIs, and client‑ready summaries.

Pros

• Access to many more markets and data points than GOOGLEFINANCE.
• Better suited for serious analysis and long histories.
• Still lives natively inside Google Sheets.

Cons

• Another tool to learn and maintain.
• Formulas can get complex at scale.
• You still do the orchestration: adding tickers, duplicating models, cleaning up.

3. Autonomous Mode: AI Agents Managing Your Sheets

At some point, the real bottleneck isn’t the formula—it’s you. You’re the one opening Sheets, copying templates for each client, updating tickers, checking for #REF! errors, and exporting PDFs.

This is exactly the kind of repetitive, click‑heavy work Simular’s AI computer agents are built to take over.

What An AI Agent Can Do

An agent running on Simular Pro can:

• Open Google Sheets in your browser or desktop.
• Add or update tickers in the right columns.
• Insert or adjust GOOGLEFINANCE or SheetsFinance formulas.
• Wait for data to load, then copy values into summary or reporting tabs.
• Generate charts, apply conditional formatting, and export PDFs or CSVs.
• Repeat that routine for many sheets, clients, or portfolios—on a schedule.

Example Workflow

1. You show the agent one example: update today’s prices for all tickers, then paste values into a “History” tab with today’s date.
2. The agent learns that sequence of actions.
3. On command—or via a webhook—the agent repeats the full workflow every day, reliably, with every click and keystroke logged.

Pros

• Massive time savings once you have dozens of sheets or clients.
• Production‑grade reliability: Simular agents are designed for workflows with thousands of steps.
• Transparent execution: every action is inspectable, so you keep control.

Cons

• Requires a short upfront investment to design and test the workflow.
• Best suited when you’ve already standardized your sheet structure.

4. Choosing The Right Level Of Automation

• Just a few tickers? Stick to manual GOOGLEFINANCE formulas.
• Growing portfolio or deeper analytics? Layer in add‑ons like SheetsFinance.
• Multiple portfolios, recurring reports, clients? Delegate the orchestration—the clicking, copying, exporting—to a Simular AI agent and treat Google Sheets as your live market hub.

The moment you realize you’re spending more time maintaining the spreadsheet than interpreting the numbers, you’re ready to let an AI agent drive the workflow while you steer the strategy.