How do I build my first IMPORTXML formula in Sheets?

Start with alignment, then numbers. First, check if their content, tone, and audience match your brand—watch several videos, skim comments, and note who they attract. Next, look at performance: average views vs. subscriber count, consistency of uploads, and engagement rate (likes, comments, shares). Finally, confirm authenticity by spotting sudden spikes, low-quality comments, or obviously bought subscribers before adding them to your shortlist.

How can I target specific data with IMPORTXML XPath?

Pick 3–5 core keywords your buyers would search on YouTube. For each, collect the top 20–30 relevant videos. Open the channels behind those videos and log their subscriber count, average views, and contact info in a sheet. Then expand via YouTube's suggested channels and "related videos" for those creators. Once that skeleton list exists, hand it to an AI agent like Simular to automate deeper searches and fill in missing data fields at scale.

Why does IMPORTXML return errors or blank results?

Subscribers are vanity if they don't watch. Focus on average views per video, view velocity in the first 48 hours, and ratio of comments to views. Read the comments to see if the audience is your target persona and whether they trust the creator's recommendations. Check past sponsored content: did those videos get similar or better performance than organic ones? Use an AI computer agent to log these metrics in one place so you can compare creators side by side.

How do I refresh or schedule IMPORTXML updates in Sheets?

Create a master spreadsheet with clear columns: channel URL, niche, country, language, subs, avg views, engagement estimate, email/handle, past sponsors, and status (new, contacted, active, paused). Manually define this structure once. Then let an AI agent like Simular Pro populate and update it by scraping YouTube and your inbox or CRM, so your team always works from a single, living source of truth.

How can I scale many IMPORTXML scrapers reliably?

Treat your list as a living asset, not a one-off project. For active campaigns, refresh every 2–4 weeks: add rising creators, remove inactive channels, and update performance metrics. You don't need to do this by hand; schedule an AI computer agent to re-run your YouTube searches, revisit existing channels, and overwrite old stats in your sheet. That way, your outreach is always driven by fresh data, not last quarter's snapshot.

How to master IMPORTXML in Google Sheets: pro guide

Why Sheets IMPORTXML with AI

If your team lives in Google Sheets, IMPORTXML is the quiet superpower you’re probably underusing. It lets you pull structured data directly from URLs — HTML tables, product prices, RSS feeds, even the href links on a page — into your sheet with a single formula: =IMPORTXML(url, "xpath_query"). Instead of copy‑pasting tables every week, you teach Sheets where the data lives using XPath, and it does the mining for you.Now imagine you never had to build or maintain those formulas yourself. An AI computer agent handles the grind: opening target websites, inspecting elements, crafting the right XPath, testing =IMPORTXML calls, and wiring them into your existing Google Sheets dashboards. Over time it learns your patterns: which sites you trust, which columns your CRM needs, how often reports must refresh. While the agent chases down every cell, your team focuses on strategy, not syntax.

How to master IMPORTXML in Google Sheets: pro guide

Why Sheets IMPORTXML with AI

How to master IMPORTXML in Google Sheets: pro guide

How to scale IMPORTXML in Sheets with AI agents

Learn how to automate Google Sheets

Learn how to automate

FAQS