How to Join Data in Google Sheets: A Practical Guide

Learn how an AI computer agent can join, clean, and reshape marketing and sales data in Google Sheets so your team stops copy-pasting and starts analyzing.
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Why Google Sheets + AI agents

Every team has that one monster spreadsheet: leads from one form, campaign tags from another tool, and revenue data in a third tab. None of it lines up. The JOIN function in Google Sheets exists exactly for this moment. It lets you concatenate values from ranges using a consistent delimiter, so you can turn scattered cells into clean, readable strings for reporting, segment names, UTM lists, or CSV-style exports.Used well, JOIN becomes the connective tissue of your sheets: combining first and last names, stitching together lookup keys, or collapsing long ranges into a single, human-friendly cell. But doing this repeatedly across dozens of tabs, files, and client accounts quickly turns into tedious, error-prone work.This is where delegating to an AI computer agent matters. Instead of a marketer staying late to copy formulas and drag fill handles, an AI agent can open Google Sheets, apply JOIN and related functions, validate the outputs, and document what it changed. You get consistent joins, zero fatigue, and a workflow that can run every night while you focus on strategy and creative.

How to Join Data in Google Sheets: A Practical Guide

## 1. Manual ways to join data in Google SheetsThink of manual methods as your "first gear". They’re perfect when you’re prototyping a report or handling a small list.### Method 1: Use the JOIN function inside a sheetJOIN is built for turning many cells into a single, neatly formatted string.**Example: combine first and last name**1. Suppose first names are in `A2:A`, last names in `B2:B`.2. In `C2`, enter: `=JOIN(" ", A2, B2)`3. Drag the fill handle down column C.Now each row contains a full name like `Alex Chen`.**Example: join a range into one comma-separated cell**1. You have tags in `D2:D10`.2. In another cell, enter: `=JOIN(", ", D2:D10)`3. You get `tag1, tag2, tag3, ...` in one cell.See the official docs for syntax details: https://support.google.com/docs/answer/3094077### Method 2: Concatenate with the `&` operatorIf you’re only joining a few cells, you can skip JOIN and use `&`:1. In `C2`, enter: `=A2 & " " & B2`2. Drag down to apply to other rows.Pros: very explicit and easy to debug. Cons: gets messy when you’re joining many cells or changing delimiters.### Method 3: Build join keys for lookupsSometimes you need to "join" data across two sheets, like matching CRM leads to billing data. You can’t do a true SQL join in native Sheets, but you can emulate it.**Step-by-step with helper keys:**1. In Sheet `Leads`, create a key column `K` with: `=A2 & "|" & B2` (e.g., email + country)2. In Sheet `Billing`, create the same style key in column `K`.3. In `Leads!L2`, use `VLOOKUP` against `Billing`: `=VLOOKUP(K2, Billing!K:Z, 2, FALSE)`JOIN isn’t doing the matching itself here, but it helps you build robust composite keys that power your lookups.### Method 4: Manual merging with copy–pasteFor very small datasets:1. Confirm both sheets use the same column order.2. Copy the rows from Sheet B.3. Paste them under the data in Sheet A.4. Use JOIN or `&` columns to format final values.Pros: quick for < 50 rows. Cons: no audit trail, easy to misalign columns, impossible to scale.### Method 5: Pseudo left-join with `IMPORTRANGE` + `VLOOKUP`To approximate a left join (all rows from Sheet A, matched data from Sheet B):1. In the destination file, allow access to the source file via `IMPORTRANGE`.2. In `A2`, pull the left table (optional) with `IMPORTRANGE`.3. Next to your left table (e.g., in column `G`), enter: `=ARRAYFORMULA(IF(A2:A="","", VLOOKUP(A2:A, IMPORTRANGE("", "Sheet1!A:Z"), 2, FALSE)))`4. Use JOIN to tidy any multi-column outputs into single descriptive fields.This is more advanced but still fully manual and formula-driven.For more on combining ranges and functions, see the Sheets help center: https://support.google.com/docs---## 2. No-code ways to join Google Sheets at scaleWhen you’re a founder or agency owner, you rarely have time to babysit formulas. No-code tools sit between "spreadsheet-only" and "full AI agent" and are ideal when your logic is stable but your data volume is growing.### Method 6: Use Sheetgo to left join two Google SheetsSheetgo provides a visual way to combine multiple Google Sheets, including left joins.**Set it up:**1. Install Sheetgo from the Google Workspace Marketplace.2. Create a new workflow and choose **Create connection**.3. Select **Multiple files** and pick the two Google Sheets you want to merge.4. In the configuration, choose **Left join** as the join type.5. Select the **join column** (for example, email or account ID).6. Choose your destination file and sheet.7. Save and run the workflow; schedule automatic refreshes (e.g., hourly).Full guide: https://www.sheetgo.com/blog/how-to-solve-with-sheetgo/how-to-left-join-two-google-sheets/Pros:- True left-join behavior with a UI.- Scheduled updates keep your master sheet fresh.- Great for recurring reporting pipelines.Cons:- Another tool to manage and pay for.- Logic lives in Sheetgo, not directly in the spreadsheet.### Method 7: Use add-ons like Coefficient to prep ranges for JOINTools like Coefficient focus on pulling live data from CRMs, ad platforms, and warehouses into Google Sheets.**Typical workflow:**1. Use Coefficient to import live Salesforce/HubSpot data into one tab.2. Import ad platform or analytics data into another tab.3. Build helper columns (keys, clean names, etc.).4. Use JOIN or `TEXTJOIN` to combine labels, tags, or dynamic filter strings.5. Point dashboards or pivot tables at the joined, cleaned ranges.Pros:- Data stays fresh without CSV exports.- You focus on the join logic and business rules.Cons:- Still requires manual formula setup.- Cross-file joins may still need VLOOKUP/INDEX/MATCH tricks.---## 3. Joining Google Sheets data with AI agents at scaleManual and no-code tools are great until your workflows become truly multi-step: pulling from email, CRM, web apps, then shaping everything in Google Sheets for each client. That’s where an AI computer agent, such as one powered by Simular Pro, becomes your operations teammate.### Method 8: Have an AI agent operate Google Sheets like a power userWith a computer-use agent, you describe the workflow once; the agent then clicks, types, and navigates across your desktop and browser like a human.**Example workflow for an agency owner:**1. The agent opens your browser, logs into Google Drive, and opens two client sheets.2. It inserts new columns to build join keys (e.g., `=A2 & "|" & B2`).3. It applies JOIN formulas where you need readable strings (tag lists, full names, UTM bundles).4. It sets up or updates `VLOOKUP`/`IMPORTRANGE`-based pseudo joins.5. It checks for errors (`#N/A`, blanks) and logs issues into a "Data QA" tab.6. It saves and can notify your team via webhook or email.**Pros:**- No need to learn every advanced Sheets function.- Works across multiple Google accounts, files, and tools.- Transparent execution: every step is visible and inspectable.**Cons:**- Requires a bit of upfront workflow design.- Best suited once your process is repeatable.### Method 9: End-to-end data prep from web + apps into Google SheetsSimular-style agents don’t stop at Sheets. They can:1. Log into your CRM to export new leads.2. Scrape campaign data from ad dashboards or analytics tools.3. Paste or import the raw data into staging tabs in Google Sheets.4. Use JOIN and related formulas (`SPLIT`, `CONCATENATE`) to normalize fields (e.g., building a unified `campaign_key` from platform, country, and offer).5. Generate clean reporting tabs that your team or clients see.**Pros:**- Replaces multiple brittle integrations and scripts.- Handles thousands to millions of steps with production-grade reliability.- Easy to adjust when your schema or tools change.**Cons:**- More powerful, so you should invest in clear instructions and guardrails.### Method 10: Nightly "data janitor" for Google SheetsImagine telling your AI agent: "Every night at 1 a.m., clean all our client reporting sheets." The agent can:- Run through a checklist across dozens of sheets.- Rebuild join fields.- Re-apply JOIN formulas where new rows were added.- Archive outdated tabs.Over time, this becomes an invisible ops layer that keeps your Google Sheets universe joined, consistent, and ready for analysis—without a human ever dragging a fill handle again.

Scale Google Sheets Joins with Smart AI Agents Now

Set up Simular for joins
Install and configure your Simular AI agent, then show it how to open Google Sheets, locate the right spreadsheets, and apply JOIN-based formulas to merge key columns reliably.
Test and refine the agent
Run the Simular AI Agent on a copy of your Google Sheets, review every JOIN result, tweak prompts and constraints, and iterate until the first full join run is clean and error-free.
Scale joins with Simular
Once validated, delegate recurring Google Sheets join tasks to your Simular AI Agent, scheduling workflows and webhooks so joins run automatically across clients and projects.

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