
YouTube micro influencers sit right where trust and attention meet. Their audiences show up for deep reviews, tutorials, and stories—not polished ads—so a single authentic video can outperform weeks of performance spend.But actually finding the right creators is slow: endless keyword searches, spreadsheet wrangling, and manual vet checks. Delegating that work to an AI computer agent means you still define the brief and brand fit, while the agent does the heavy lifting—scanning YouTube, collecting stats, and ranking creators—so you spend your energy on strategy and partnerships, not tab-hopping.
You don’t need another tab; you need a system. Let’s walk through the most effective ways to find YouTube micro influencers, from scrappy manual tactics to fully automated AI-agent workflows.
Start simple:
Pros: Free, intuitive, great for understanding your niche. Cons: Brutally time-consuming, easy to miss hidden gems, hard to repeat at scale.
Use Google to find curated lists: “best YouTube channels for marathon training”, “top tech YouTubers under 100k”. Then explore influencer marketplaces to filter by category, location, and audience.
Pros: Faster discovery, some built-in analytics, copy-paste friendly. Cons: Databases can be biased toward larger creators, you’ll still manually qualify and export.
Before bringing in AI, define what “good” looks like:
Track this in a Google Sheet or Airtable with columns for URL, subs, average views, engagement, contact, notes.
Pros: Clear criteria, easier to compare creators.
Cons: Still relies on you clicking, copying, and pasting for hours.
You can speed up parts of the workflow with extensions and scripts that:
Pros: Saves repetitive clicks, good for tech-savvy teams. Cons: Fragile when interfaces change, limited flexibility, still not “hands-off”.
This is where things change for busy founders, agencies, and marketing teams.
With an AI computer agent like Simular’s, you teach the agent to:
Because Simular agents operate like a power user on your desktop, they’re not limited to single tools—they can jump between YouTube, analytics dashboards, email, and spreadsheets in one workflow.
Pros:
Cons:
Once your AI agent is dialed in, schedule recurring runs:
Your role shifts from researcher to editor-in-chief: review the shortlist, prioritize outreach, and negotiate deals—while the agent handles the tiring discovery legwork.
Start with focused keyword searches on YouTube itself. Pick 5–10 buying-intent phrases your customers actually use (for example, “best hiking backpack review”, “budget 4K camera test”). Filter by upload date to find active channels and then open each creator’s page. Look for 10K–100K subscribers, consistent recent uploads, and comments that show real conversation. Save promising channels into a sheet with URL, niche, subs, average views, and contact email so you can track them over time.
Look beyond subscriber count. First, check average views on the last 10–15 videos; you want healthy ratios, not one viral spike. Then scan comments for questions, stories, and real opinions—not just emojis. Make sure their content format matches your offer (reviews vs tutorials vs vlogs). Finally, confirm alignment on tone and values: how they talk about sponsors, how often they promote, and whether they’ve worked with brands similar to yours. Only shortlist creators who feel like a natural extension of your brand.
Start with their typical views per video and click-through assumptions. For example, if their average video gets 20K views and you expect 1–3% to click, that’s 200–600 site visits. Combine that with your landing page conversion rate to estimate sales. Ask for past campaign screenshots or case studies to validate assumptions. Compare their fee against projected profit, not just revenue. To derisk, begin with a smaller collaboration (one video or short integration), track traffic and sales with UTM links, then scale budget only on creators who prove ROI.
Skip generic mass emails. Use your research sheet to personalize each outreach. Reference a specific video (“Your review of X stood out because…”), highlight why your product genuinely fits their audience, and suggest 1–2 content angles that feel like their style. Keep the first message short, but be clear on compensation (budget range or structure). Include a simple next step—a link to a one-pager or calendar. If you work with an AI agent, let it draft first-pass emails from your template, then you quickly personalize the top prospects.
Turn discovery into a repeatable workflow instead of an ad-hoc scramble. First, define your criteria and set up a master spreadsheet. Next, batch research sessions rather than checking YouTube daily. Finally, offload the repetitive parts—searching, opening channels, collecting stats—to an AI computer agent that can work across YouTube and your sheets. You review the shortlists once or twice a week and make the judgment calls, but the agent does the grinding legwork so discovery never blocks your campaigns again.