How to Build Dynamic Salesforce Dashboards at Scale

If you work in sales, marketing, or run an agency, you probably have a recurring scene in your week: someone Slacks you asking for “the same Salesforce dashboard, but just for my team” or “the exec version with only enterprise deals.” Dynamic dashboards are Salesforce’s answer to this, and AI agents like Simular turn that answer into something you barely have to touch.

1. The Manual Way: Build a Dynamic Dashboard in Salesforce

Before you automate anything, it helps to know how it works by hand.

Step 1: Create or clean up your source reports

1. In Salesforce, go to Reports.
2. Build reports for the metrics you care about (e.g., Opportunities by Owner, Pipeline by Stage, Win Rate, Marketing-sourced Deals).
3. Make sure they use filters that play well with user-level visibility: typically filter on My Team, My Opportunities, or use sharing rules instead of hard-coding owner names.

These reports will feed your dashboard components.

Step 2: Create the dashboard

1. Go to Dashboards and click New Dashboard.
2. Give it a clear name like “Sales Leader Dynamic Overview”.
3. Choose the right folder and sharing settings for your audience.
4. Click Create and start adding components.

For each component:

• Click Add Component.
• Pick one of your reports.
• Choose a visualization (bar, donut, table, etc.).
• Adjust filters and groupings so they make sense across roles (no user-specific filters).

Step 3: Make it dynamic with “View Dashboard As”

This is the magic step:

1. In the dashboard editor, click Properties.
2. In View Dashboard As, switch from a specific user to “The dashboard viewer”.
3. Save and Run.

Now when a sales rep opens it, they see only the records they’re allowed to see. A VP sees the whole org; a regional lead sees their region. One dashboard, many perspectives.

Pros of the manual way

• Full control over layout and filters.
• Great for learning how Salesforce security and sharing interact with analytics.
• No extra tools required.

Cons of the manual way

• Repetitive tweaks every quarter when targets, teams, or territories change.
• Easy to drift into dashboard sprawl and inconsistent naming.
• Time-consuming for admins and ops teams who already have full plates.

2. Systematize Before You Automate

Before bringing in AI, tighten your playbook:

• Standardize naming: e.g., “DYN – Sales – Role Based Overview”.
• Define must-have components for every sales or marketing dashboard (pipeline, conversion, velocity, activity).
• Document who should see what (ICs vs managers vs executives).

Think of this like writing the recipe before you hand it to a chef.

3. Scaling With Simular AI Computer Agents

Once the recipe is clear, Simular Pro steps in as the chef that never gets tired.

Simular’s AI computer agent can use your desktop and browser like a human:

• Open Salesforce.
• Navigate to Reports and Dashboards.
• Clone an existing dynamic dashboard.
• Rename it, move it to the right folder, and adjust filters.
• Create new reports when fields or products change.
• Export dashboard snapshots to Google Sheets, slides, or PDFs for stakeholders.

Because Simular combines LLM flexibility with symbolic precision, you can design long, multi-step workflows (hundreds or thousands of clicks) and still expect production-grade reliability.

Example automated workflow

You tell Simular:

• “Every Monday, for each sales region, clone the master dynamic dashboard, update the fiscal quarter filter, refresh the underlying reports, export a PDF, and drop the link into our sales leadership Slack channel.”

The agent then:

1. Logs into Salesforce in the browser.
2. Navigates to the dashboard folder and opens the template.
3. Clones and renames dashboards for APAC, EMEA, and AMER.
4. Edits filters and date ranges for the new reporting period.
5. Runs the dashboards, exports PDFs, and uploads them.
6. Posts links into Slack or email, fully documented.

4. Pros and Cons of Automating With AI Agents

Pros

• Massive time savings for admins, RevOps, and agency analysts.
• Consistent dashboard structure across teams and clients.
• Transparent execution: every action the agent takes is visible and reviewable, so you stay in control.
• Easy to integrate into existing workflows via webhooks and scheduled triggers.

Cons

• You need a solid baseline dashboard design; AI can’t fix a broken data model.
• Initial setup requires you to think clearly about roles, access, and business questions.
• Like any powerful tool, it’s best rolled out in stages with testing.

5. A Practical Rollout Path

Start with one high-impact dashboard (for example, your core sales pipeline view). Build it manually as a dynamic dashboard. Then:

• Week 1: Ask Simular to document the steps you take to refresh and distribute it.
• Week 2: Let the agent run the workflow in a sandbox or test environment while you watch.
• Week 3: Promote the workflow to production and expand to more teams or clients.

This way, Salesforce dynamic dashboards become a living, breathing part of your revenue engine, maintained not by late-night admin heroics, but by an AI agent quietly clicking in the background while you focus on closing deals.