If you run a business, agency, or sales team, time tracking usually starts in a spreadsheet. You log call durations, campaign hours, delivery slots, or billable time in Google Sheets or Excel. At first it’s simple: a few rows, a couple of formulas. But as work scales, small mistakes in adding hours or formatting durations quietly distort forecasts, invoices, and performance reports.
Learning how to add time correctly in Google Sheets and Excel protects you from those silent errors. You understand formats like hh:mm:ss and [h]:mm, when to use =A1+TIME(1,30,0) versus raw arithmetic, and how to sum beyond 24 hours. Once you master that logic, an AI agent can take over: reading exports, cleaning time fields, applying consistent formats, and updating totals automatically. Instead of your team wrestling with formulas, the agent becomes your tireless bookkeeper for time, so humans stay focused on selling and strategy.
When your dataset is small, manual methods in Google Sheets and Excel are perfectly fine. Here are practical options you or your team are probably already using.
Google Sheets
09:15.03:20:00.=A1+B1.Docs: https://support.google.com/docs/answer/3093281
Excel
09:15 in A1 and 03:20 in B1.=A1+B1.Docs: https://support.microsoft.com/en-us/office/add-or-subtract-time-6a18e8de-0f37-49f5-ae46-5c66fe63c3e4
This is ideal for a few rows or quick checks.
When you want to add a specific number of hours, minutes, or seconds:
Google Sheets
=A1+TIME(2,30,0)Excel
=A1+TIME(2,30,0)This approach is great when durations are not already stored as time values.
Both Google Sheets and Excel store time as a fraction of a day. That lets you add time with arithmetic:
1/241/(24*60)1/(24*60*60)Google Sheets example:
=A1+5/24Excel example:
=A1+90/1440This scales well if you’re dynamically calculating hours from other numbers (like billable hours × rate).
Google Sheets
=SUM(A2:A10).[h]:mm:ss.Docs: https://support.google.com/docs/answer/56470
Excel
=SUM(A2:A10).[h]:mm:ss via Home → Number → More Number Formats.Now weekly totals like 125 hours show correctly instead of wrapping after 24.
Google Sheets
=B2-A2, then format as Duration.Excel
=B2-A2, formatted as a time or custom [h]:mm.This is the backbone for call logs, deliveries, and timesheets.
When your business grows, the pain is not the formula itself; it’s feeding and maintaining spreadsheets. This is where no-code tools help.
Imagine a sales team where every closed call in your CRM must land in Google Sheets with call duration added to a weekly total.
Workflow outline:
=B2-A2 and another column adds that duration to a running total.You still rely on Google Sheets formulas, but no one is copy-pasting times anymore.
Docs (Zapier + Sheets): https://zapier.com/apps/google-sheets/integrations
Similarly, you can push data into an Excel workbook stored in OneDrive using Power Automate.
For Microsoft-heavy teams:
=SUM(Table1[Duration])).Pros:
Cons:
If you have a slightly more technical team member, scripts can auto-fill time formulas in bulk.
Google Apps Script
=A2+TIME(1,0,0) formulas automatically.Docs: https://developers.google.com/apps-script/guides/sheets
Office Scripts for Excel on the web do the same inside Microsoft 365.
Pros:
Cons:
At some point, even no-code flows feel brittle. Exports change, columns move, someone adds a new sheet, and everything breaks. This is where an AI computer agent shines: it behaves like a power user who understands your intent and operates Google Sheets and Excel directly.
Picture this: every Friday, your team drops CSVs from CRM, ad platforms, and time trackers into a folder. An AI agent then:
=B2-A2 and =SUM(C2:C1000).[h]:mm:ss formatting for totals.Pros:
Cons:
A Simular-style agent can go beyond the spreadsheet:
This is powerful for agencies managing many clients: the same agent can repeat that multi‑step process across dozens of spreadsheets with production‑grade reliability.
You should consider bringing in an AI agent when:
By first understanding the manual and no-code methods above, you define the “playbook” the agent will follow. Then, the AI computer agent simply executes that playbook across Google Sheets and Excel at a scale and speed no human team wants to match.
Most time errors start with formatting. In Google Sheets, select your time cells, then go to Format → Number → Time for clock values or Duration for elapsed time. Enter start time in A2 (e.g., 09:00) and end time in B2 (e.g., 11:30). To get duration, use =B2-A2 in C2 and format C2 as Duration so you see 2:30:00 instead of a decimal.
To add a fixed duration, use TIME(). For example, to add 1 hour 45 minutes to A2, use =A2+TIME(1,45,0). When summing many durations, place them in a column, e.g., C2:C50, and in C51 use =SUM(C2:C50). If totals exceed 24 hours, set a custom format [h]:mm:ss via Format → Number → More Formats → Custom number format so 27 hours shows as 27:00:00 instead of 03:00:00.
Excel works similarly: use the TIME function, subtract end-start, and apply [h]:mm:ss to see large totals correctly.
By default, both Google Sheets and Excel treat time as a fraction of a single day. That means when your total passes 24 hours, the display wraps back to 0, which looks like your time "reset." The fix is formatting, not the formula.
In Google Sheets, after you sum durations with =SUM(range), select the total cell, go to Format → Number → More Formats → Custom number format and enter [h]:mm:ss. The square brackets tell Sheets to keep counting hours beyond 24 instead of restarting. Now 30 hours will show as 30:00:00.
In Excel, select the total cell, press Ctrl+1 (or right-click → Format Cells), choose Custom, and set the Type to [h]:mm or [h]:mm:ss. Your formula =SUM(C2:C100) doesn’t change; only the way the number is rendered does. This is essential for teams tracking weekly work hours, billable time, or long-running campaigns.
Use the TIME function or day fractions so the math stays clear and robust. In Google Sheets, to add 3 hours to the value in A2, use =A2+TIME(3,0,0). To add 45 minutes, use =A2+TIME(0,45,0). You can combine units: =A2+TIME(1,30,0) adds 1 hour 30 minutes.
If your extra time is stored as a number, convert it to a fraction of a day. For example, if B2 holds hours, then =A2+B2/24 adds those hours. If B2 holds minutes, use =A2+B2/1440 (because 24×60=1440). Excel supports the exact same patterns.
This approach is perfect when you calculate durations elsewhere—for instance, you compute handling time in minutes from another formula and then add it to a start time to get an expected completion time.
Start by storing time as proper time or duration values. In Google Sheets, put each task duration (e.g., 0:45:00, 1:15:00) in a column such as C2:C50. Use =SUM(C2:C50) in C51. Then format C51 as Duration or, for long weeks, as a custom [h]:mm:ss via Format → Number → More Formats.
If you only have start and end timestamps, create a helper column for the difference: if A2 is start and B2 is end, C2 should be =B2-A2 formatted as Duration. Then sum C2:C50.
In Excel, follow the same logic: durations in one column, total with =SUM, and formatting as [h]:mm or [h]:mm:ss. For payroll-style timesheets, you can also convert totals to decimal hours with =total_cell*24 so 37:30 becomes 37.5 hours, which is easy to multiply by hourly rates or feed into an AI agent that prepares invoices.
An AI computer agent can act like a power user who never gets tired of repeating your best process. Instead of you teaching every new hire how to format cells and write =B2-A2, you teach the agent once. It can open Google Sheets or Excel, detect which columns are start and end times, convert text timestamps into proper time values, insert formulas like =B2-A2 and =SUM(C:C), and apply [h]:mm:ss formatting for totals.
For a sales or agency team, the agent might log into CRM, export call logs, paste them into a master spreadsheet, normalize time columns, and refresh pivot tables or charts. Because platforms like Simular run agents across the full desktop, browser, and cloud stack, they can adapt when your layout changes. The result: consistent, audit-friendly time calculations with almost zero human clicks, while your team focuses on strategy and revenue instead of spreadsheet maintenance.