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Every day, Sai checks which contacts are due their next follow-up, drafts a touch that adds a new angle rather than repeating the last one, and stops the whole sequence the moment someone replies.
Most deals that die in outbound die in the gap between the first email and the second. The first one is written carefully; the follow-up is written at 6pm on a Thursday, says "just circling back", and teaches the recipient that ignoring you costs nothing. The sequence is not the problem — sending a reminder instead of a reason is. And the part that fails in practice is not the writing at all, it is remembering who is due, on which day, and stopping the whole thing the moment someone replies.
Sai checks your sheet every day, finds the contacts whose next touch is due, and drafts it. Each touch is written to add something the previous one did not, based on the company's own public information rather than a template. The moment a contact replies, books, or opts out, their sequence ends and no further drafts are written. Nothing is sent without your approval.
Spacing matters less than substance. A touch that carries a new reason to reply can land on day three; a touch that carries nothing is unwelcome on any day.
The columns you already have plus Touch Number, Last Touch Date, Draft, and Status. Status is the control surface: Active, Replied, Meeting booked, Opted out, Sequence complete, and Paused. Setting a row to Paused stops it without ending it, which is the column most sequence tools do not give you — it is how you handle "not this quarter" without losing the thread.
Only rows that are Active and due are picked up, so a daily run is cheap and nothing is drafted twice. Anything marked Replied or Opted out is permanently excluded, including in future sequences, so an opt-out is honoured once rather than every time. Contacts you pause stay paused until you set them back to Active, and Touch Number always reflects what was actually sent, not what was scheduled.
This task owns everything after the first email. The first one comes from cold emails to founders who just raised, the contacts come from your weekly prospect list, and who is worth a four-touch sequence at all is decided by your weighted lead scoring rubric — C-tier leads rarely deserve four touches. When someone replies on LinkedIn instead of email, that thread is picked up by your daily DM pass. Every sequence you run must honour the CAN-SPAM opt-out requirements, which is why Opted out is a terminal status here.