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Every week, Sai searches for companies and contacts that match your target audience, checks them against what is already in your Google Sheet, and appends only the new ones.
A prospect list goes stale the moment you stop adding to it. Companies raise, hire, switch tools, and drop out of your ICP every week, so the list that closed deals last quarter is already partly dead. The work that keeps it alive is not research — it is the same twenty minutes of searching, checking, and pasting, repeated every Monday. That is the part worth handing off.
Sai searches for companies that match your target audience definition — industry, region, headcount band, and the buying signal you care about — finds a contact at each one with a title you specified, and writes them into your Google Sheet as new rows. It runs on a schedule you set, typically Monday morning, and reports how many rows it added.
Each prospect is one row, with a source link so anyone on the team can check where the company came from. The columns are fixed so the sheet stays sortable and filterable, and so a CRM import never has to be re-mapped.
The list is appended to, never rebuilt. Before writing anything, Sai reads the Company and LinkedIn URL columns already in the sheet and skips every match, so duplicates do not accumulate week over week. Rows you have moved to Contacted or Disqualified are left exactly as you left them, and Date Added keeps each batch separable, so you can measure how many new prospects a week your targeting actually produces.
Founders and solo operators doing their own outbound, SDRs who own list building as well as sending, and small BD teams without a data vendor. If you already pay for an enrichment tool, this is the layer above it: the weekly decision about who belongs on the list at all.
You need a Google Sheet you can edit — Sai writes the header row on the first run if the tab is empty — and a written definition of your target audience. Sources are public: LinkedIn, company websites, and whichever funding or news feed covers your market. Sheets access follows Google's own sharing permissions, so Sai can only write where you have already granted edit rights.
Once the list is filling itself, the next two jobs are keeping it fresh and working it. Set Sai to find newly launched startups every week if early-stage companies are part of your ICP, use recurring market research to keep the targeting criteria honest as the market moves, and run a scheduled analysis of the sheet to see which signals are converting. Teams hiring against the same list also run candidate sourcing on a schedule.