

If you run a sales team, agency, or lean ops function, you already live in spreadsheets. Every campaign, prospect list, or invoice export eventually turns into the same chore: hunting down duplicates.The UNIQUE function in Google Sheets and Excel is the fastest native way to clean that mess. With =UNIQUE(range, [by_col], [exactly_once]) you can:- Strip duplicates from raw form fills or CRM exports- Get a distinct list of companies, emails, or SKUs- Pull only records that appear exactly once (great for churn or one‑off buyers)- Combine with SORT and FILTER to build always‑fresh reporting tabsBecause UNIQUE is a dynamic array in both Excel and Sheets, your distinct lists automatically update as new data lands. No more manual “Remove duplicates” every Monday.Now imagine the story one level up: instead of you opening files, adding UNIQUE, copying results, and archiving old tabs, an AI agent does it. The AI computer agent watches for new CSV exports, opens Google Sheets or Excel, applies the right UNIQUE formulas, verifies row counts, and ships clean data into your CRM or BI tools. You simply decide the rules; the agent does the clicking, typing, and checking at machine speed, every hour if needed. That’s how you turn a small formula into a compounding automation asset.
Spreadsheets are still the operating system of business. Whether you work in Google Sheets or Excel, the UNIQUE function is one of the simplest ways to reclaim hours from manual de‑duping. Let’s walk through how to use it manually, how to automate around it with no‑code tools, and finally how to push it to true scale with an AI agent.## 1. Manual methods: mastering UNIQUE by hand### 1.1 Use built‑in de‑duplicate tools**In Google Sheets** 1. Select the range (for example, `A2:A500` for a list of emails). 2. Go to **Data → Data cleanup → Remove duplicates**. 3. Confirm whether your range has a header row. 4. Click **Remove duplicates**.Official help: https://support.google.com/docs/answer/3256550**In Excel (Microsoft 365/2021)** 1. Select your data range or table. 2. Go to **Data → Remove Duplicates**. 3. Choose which columns to check for duplicates. 4. Click **OK**.Official help: https://support.microsoft.com/en-us/office/find-and-remove-duplicates-00e35bea-b46a-4d5d-b28e-66a552dc138dThis is quick but static: every time you add new data, you must repeat the steps.### 1.2 Use UNIQUE for dynamic distinct lists**In Google Sheets** 1. Decide where you want your clean list to appear, e.g. cell `D2`. 2. Enter: `=UNIQUE(A2:A500)` 3. Press Enter. The results will “spill” down from D2.Docs: https://support.google.com/docs/answer/3256550 (UNIQUE function section).**In Excel (dynamic arrays)** 1. Click into a blank cell, e.g. `D2`. 2. Enter: `=UNIQUE(A2:A500)` 3. Press Enter; Excel spills the unique values below.Docs: https://support.microsoft.com/en-us/office/unique-function-c5ab87fd-30a3-4ce9-9d1a-40204fb85e1eNow, when new entries are added *inside* `A2:A500`, the unique list updates automatically.### 1.3 Get only values that appear onceSometimes you want to find records that show up **exactly once** (e.g., one‑time buyers or single‑touch leads).**In Excel**: `=UNIQUE(A2:A500,,TRUE)`**In Sheets** (syntax is similar): `=UNIQUE(A2:A500, TRUE, TRUE)` if you want to compare by column and only keep exactly‑once entries, or adjust the second argument as needed.This returns only values that occur a single time in the range.### 1.4 Combine UNIQUE with SORTTo get a sorted, distinct list:- **Excel**: `=SORT(UNIQUE(A2:A500))`- **Sheets**: `=SORT(UNIQUE(A2:A500))`Now your list is both de‑duplicated and alphabetically ordered.### 1.5 Use UNIQUE with criteria (FILTER)Suppose you only want unique “Active” customers.- **Excel**: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`- **Sheets**: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`This first filters rows where status is Active, then returns the distinct values.**Pros of manual methods** - Full control, great for learning. - No extra tools or integrations. - Fine for small datasets and ad‑hoc analysis.**Cons** - Repetitive for weekly/monthly exports. - Easy to forget a step or mis‑select a range. - Doesn’t scale across many files or team members.## 2. No‑code automation around UNIQUEOnce you trust your formulas, the next step is to stop opening files manually.### 2.1 Use Zapier with Google SheetsWorkflow example: every time your form tool (Typeform/HubSpot) receives a submission, Zapier adds a row to a “Raw Leads” tab and maintains a “Unique Leads” tab using UNIQUE.Steps:1. In Google Sheets, create a spreadsheet with two tabs: **Raw_Leads** and **Unique_Leads**. 2. On `Unique_Leads!A2`, enter: `=UNIQUE(Raw_Leads!A2:D)` This will always show distinct rows from your raw tab. 3. In Zapier, create a Zap: Trigger = New form response → Action = **Google Sheets: Create Spreadsheet Row** in Raw_Leads. 4. UNIQUE automatically refreshes; no human needed.Pros: easy to set up, no coding. Cons: limited mainly to apps that Zapier supports; still formula‑centric.### 2.2 Make (Integromat) with Google Sheets or Excel OnlineMake can:- Watch a folder for new CSVs, - Import them into a Google Sheet or Excel Online table, - Optionally write a UNIQUE formula into a specific cell.You define scenarios like: “When a new file appears in OneDrive, load it into Excel Online, update the UNIQUE formula in a ‘Clean’ tab, then notify Slack.”Docs: - Google Sheets API module: https://www.make.com/en/integrations/google-sheets - Excel Online (Business) module: https://www.make.com/en/integrations/excel### 2.3 Power Automate with ExcelIf your team is in Microsoft 365, **Power Automate** can:1. Trigger when a new file is created in SharePoint/OneDrive. 2. Open the workbook in Excel Online (Business). 3. Insert or refresh a table that already uses UNIQUE. 4. Send a Teams message when the “Unique” tab is ready.Docs: https://learn.microsoft.com/en-us/power-automate/excel-online-businessPros: native to Microsoft stack, good for IT‑approved flows. Cons: flows can be brittle when sheet layouts change.## 3. Scaling with AI agents (Simular)At some point, even no‑code flows feel rigid: you have many different spreadsheets, column orders change, and sometimes you just need a “smart analyst” who understands what you mean by “give me a unique list of accounts from all these exports.” That’s where an AI computer agent like Simular Pro shines.### 3.1 Agent as spreadsheet analystStory: Every Friday, your sales ops manager downloads three CSVs: product trials, webinar signups, and CRM opportunities. They open each in Excel, paste into a master workbook, build formulas with UNIQUE and FILTER, then export a deduped “Account List” for the SDRs.With **Simular Pro**, you: 1. Record or describe the workflow in natural language: where files live, which columns contain emails or company names, and what the final tab should look like. 2. Let the agent open Excel, insert formulas like `=UNIQUE(A2:A500)` or `=SORT(UNIQUE(A2:A500))`, adjust ranges, and verify row counts. 3. Configure it to save and upload the final workbook to a specific folder or send via email.Because Simular Pro is a full computer‑use agent, it can click through the actual Excel UI, handle multiple workbooks, and adapt if window positions or file names change.**Pros** - Works across any desktop Excel workflow, not just API‑exposed ones. - Scales to thousands of steps with production‑grade reliability. - Transparent execution: every step is logged and inspectable.**Cons** - Requires an initial setup and testing period. - Overkill for very small, one‑off deduping tasks.### 3.2 Google Sheets data janitor at scaleIn a marketing agency, you might manage dozens of client Sheets. Column orders differ slightly; naming is inconsistent. A Simular agent can:1. Open each client’s Google Sheet in the browser. 2. Identify the “email” or “domain” column by reading headers. 3. Insert a UNIQUE formula on a clean “Unique_Contacts” tab. 4. Combine with FILTER to include only “Active” or “Subscribed” statuses. 5. Log how many rows were deduped and drop a summary into a central ops Sheet.This workflow uses the same formulas you’d write yourself, but the AI completes them across dozens of files without you touching the keyboard.### 3.3 Multi‑system pipeline with webhooksBecause Simular Pro exposes simple webhooks, you can:- Trigger an agent when a CRM export job finishes. - Have it download the export, open in Excel, run UNIQUE, validate no emails were lost, then upload the sanitized list to Google Sheets or back to the CRM.This turns UNIQUE from a single‑file trick into a continuously running data hygiene pipeline.**AI Agent Pros** - Handles messy, real‑world UI flows across Excel, Google Sheets, browsers, and file systems. - Reduces human error and context switching. - Easy to extend: add steps like reporting, emailing, or syncing with other tools.**AI Agent Cons** - Requires clear instructions and guardrails, especially early on. - Best value when you have recurring, high‑volume workflows.
A practical way to clean duplicate emails is to pair UNIQUE with a well‑defined data range and, ideally, a separate “raw data” tab.In **Google Sheets**:1. Keep all incoming emails in a tab called Raw_Emails, in column A starting at A2.2. Create a second tab called Unique_Emails.3. In cell A2 of Unique_Emails, enter: `=UNIQUE(Raw_Emails!A2:A)`4. Press Enter. Sheets spills a de‑duplicated list of emails down the column.5. Point any validations, dropdowns, or reports at this unique list, not the raw data.In **Excel (Microsoft 365/2021)**:1. Store your emails in a table, e.g. Table1 with emails in column [Email].2. In a new sheet, in A2, enter: `=UNIQUE(Table1[Email])`3. Press Enter; Excel creates a dynamic array of unique emails.From here, you can use this unique list to drive campaign sends, ensuring you don’t double‑message the same address.
Combining UNIQUE with FILTER lets you get distinct values but only for rows that meet certain criteria, such as status or date range.In **Google Sheets**:1. Suppose column A has emails and column B has Status (Active, Churned, Trial).2. To get unique emails where status is Active, in a clean tab cell A2 enter: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`3. FILTER narrows the rows to those with Active status; UNIQUE then removes duplicates.In **Excel**:1. Use the same structure: column A emails, column B status.2. In a results area, enter: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`3. Press Enter; Excel spills distinct active emails.You can swap the condition for anything you need (e.g., region, plan type, date >= TODAY()-30). Always check that your include range in FILTER matches the size of your value range to avoid #VALUE! errors.
When duplicates should be detected based on a combination of fields (like First Name + Last Name + Company), you can use UNIQUE on a multi‑column range so it considers whole rows.In **Google Sheets**:1. Suppose columns A:C hold First Name, Last Name, and Company.2. Select a cell in a new sheet, e.g. A2.3. Enter: `=UNIQUE(A2:C500)`4. Press Enter. Sheets will keep only distinct row combinations across A, B, and C.In **Excel**:1. With similar data in A2:C500, in a new area type: `=UNIQUE(A2:C500)`2. Press Enter; Excel spills unique rows.This is powerful for deduping accounts where the same contact may appear multiple times with identical details. If you only want uniqueness by one field (e.g., email), limit the range to that column instead of multiple columns.
#SPILL! means Excel can’t place the full dynamic array result on the sheet. UNIQUE returns more than one cell of data, and if anything blocks that area, you’ll see #SPILL!.To fix it:1. Click the cell with the UNIQUE formula.2. Look for a small warning icon; hover to see the explanation.3. Check the range where results should spill (down or across from the formula cell).4. Clear any values, formatting, merged cells, or other formulas inside that spill range.5. Press Enter to recalculate.Also note:- UNIQUE won’t spill correctly inside an Excel Table; put the formula outside tables in a normal range.- If the formula references another workbook, that workbook must be open; otherwise you may see #REF!, which behaves similarly.Microsoft’s doc on dynamic arrays and #SPILL! is helpful: https://support.microsoft.com/en-us/office/how-to-correct-a-spill-error-ffe0f555-b479-4a17-a6e2-ef9cc9ad4023
To have UNIQUE run automatically, you need two things: a formula that covers a sufficiently large range, and a reliable way to feed new data into that range.In **Google Sheets**:1. Put new data (like form responses) into a dedicated Raw tab, e.g. Form_Responses.2. In a Clean tab, use an open‑ended range: `=UNIQUE(Form_Responses!A2:D)` The missing row end means Sheets includes all future rows.3. Connect your form tool or app integrations so they append rows to Form_Responses. UNIQUE updates on its own.In **Excel**:1. Store data in an Excel Table (Insert → Table). Tables auto‑expand when you add rows.2. Use: `=UNIQUE(Table1[Email])` or similar, pointing at the table column.3. If you automate data imports (Power Query, Power Automate, or an AI agent like Simular) to append to the table, the UNIQUE result will refresh when the workbook recalculates.For fully hands‑off flows, pair these formulas with automations or an AI computer agent that handles data imports and refresh timing for you.