How to Use UNIQUE in Google Sheets and Excel Guide

A practical guide to using UNIQUE in Google Sheets and Excel, then handing the repetitive de‑duping work to an AI computer agent so your team can focus on strategy.
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AI + UNIQUE in Sheets & Excel

If you run a sales team, agency, or lean ops function, you already live in spreadsheets. Every campaign, prospect list, or invoice export eventually turns into the same chore: hunting down duplicates.The UNIQUE function in Google Sheets and Excel is the fastest native way to clean that mess. With =UNIQUE(range, [by_col], [exactly_once]) you can:- Strip duplicates from raw form fills or CRM exports- Get a distinct list of companies, emails, or SKUs- Pull only records that appear exactly once (great for churn or one‑off buyers)- Combine with SORT and FILTER to build always‑fresh reporting tabsBecause UNIQUE is a dynamic array in both Excel and Sheets, your distinct lists automatically update as new data lands. No more manual “Remove duplicates” every Monday.Now imagine the story one level up: instead of you opening files, adding UNIQUE, copying results, and archiving old tabs, an AI agent does it. The AI computer agent watches for new CSV exports, opens Google Sheets or Excel, applies the right UNIQUE formulas, verifies row counts, and ships clean data into your CRM or BI tools. You simply decide the rules; the agent does the clicking, typing, and checking at machine speed, every hour if needed. That’s how you turn a small formula into a compounding automation asset.

How to Use UNIQUE in Google Sheets and Excel Guide

Spreadsheets are still the operating system of business. Whether you work in Google Sheets or Excel, the UNIQUE function is one of the simplest ways to reclaim hours from manual de‑duping. Let’s walk through how to use it manually, how to automate around it with no‑code tools, and finally how to push it to true scale with an AI agent.## 1. Manual methods: mastering UNIQUE by hand### 1.1 Use built‑in de‑duplicate tools**In Google Sheets** 1. Select the range (for example, `A2:A500` for a list of emails). 2. Go to **Data → Data cleanup → Remove duplicates**. 3. Confirm whether your range has a header row. 4. Click **Remove duplicates**.Official help: https://support.google.com/docs/answer/3256550**In Excel (Microsoft 365/2021)** 1. Select your data range or table. 2. Go to **Data → Remove Duplicates**. 3. Choose which columns to check for duplicates. 4. Click **OK**.Official help: https://support.microsoft.com/en-us/office/find-and-remove-duplicates-00e35bea-b46a-4d5d-b28e-66a552dc138dThis is quick but static: every time you add new data, you must repeat the steps.### 1.2 Use UNIQUE for dynamic distinct lists**In Google Sheets** 1. Decide where you want your clean list to appear, e.g. cell `D2`. 2. Enter: `=UNIQUE(A2:A500)` 3. Press Enter. The results will “spill” down from D2.Docs: https://support.google.com/docs/answer/3256550 (UNIQUE function section).**In Excel (dynamic arrays)** 1. Click into a blank cell, e.g. `D2`. 2. Enter: `=UNIQUE(A2:A500)` 3. Press Enter; Excel spills the unique values below.Docs: https://support.microsoft.com/en-us/office/unique-function-c5ab87fd-30a3-4ce9-9d1a-40204fb85e1eNow, when new entries are added *inside* `A2:A500`, the unique list updates automatically.### 1.3 Get only values that appear onceSometimes you want to find records that show up **exactly once** (e.g., one‑time buyers or single‑touch leads).**In Excel**: `=UNIQUE(A2:A500,,TRUE)`**In Sheets** (syntax is similar): `=UNIQUE(A2:A500, TRUE, TRUE)` if you want to compare by column and only keep exactly‑once entries, or adjust the second argument as needed.This returns only values that occur a single time in the range.### 1.4 Combine UNIQUE with SORTTo get a sorted, distinct list:- **Excel**: `=SORT(UNIQUE(A2:A500))`- **Sheets**: `=SORT(UNIQUE(A2:A500))`Now your list is both de‑duplicated and alphabetically ordered.### 1.5 Use UNIQUE with criteria (FILTER)Suppose you only want unique “Active” customers.- **Excel**: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`- **Sheets**: `=UNIQUE(FILTER(A2:A500, B2:B500="Active"))`This first filters rows where status is Active, then returns the distinct values.**Pros of manual methods** - Full control, great for learning. - No extra tools or integrations. - Fine for small datasets and ad‑hoc analysis.**Cons** - Repetitive for weekly/monthly exports. - Easy to forget a step or mis‑select a range. - Doesn’t scale across many files or team members.## 2. No‑code automation around UNIQUEOnce you trust your formulas, the next step is to stop opening files manually.### 2.1 Use Zapier with Google SheetsWorkflow example: every time your form tool (Typeform/HubSpot) receives a submission, Zapier adds a row to a “Raw Leads” tab and maintains a “Unique Leads” tab using UNIQUE.Steps:1. In Google Sheets, create a spreadsheet with two tabs: **Raw_Leads** and **Unique_Leads**. 2. On `Unique_Leads!A2`, enter: `=UNIQUE(Raw_Leads!A2:D)` This will always show distinct rows from your raw tab. 3. In Zapier, create a Zap: Trigger = New form response → Action = **Google Sheets: Create Spreadsheet Row** in Raw_Leads. 4. UNIQUE automatically refreshes; no human needed.Pros: easy to set up, no coding. Cons: limited mainly to apps that Zapier supports; still formula‑centric.### 2.2 Make (Integromat) with Google Sheets or Excel OnlineMake can:- Watch a folder for new CSVs, - Import them into a Google Sheet or Excel Online table, - Optionally write a UNIQUE formula into a specific cell.You define scenarios like: “When a new file appears in OneDrive, load it into Excel Online, update the UNIQUE formula in a ‘Clean’ tab, then notify Slack.”Docs: - Google Sheets API module: https://www.make.com/en/integrations/google-sheets - Excel Online (Business) module: https://www.make.com/en/integrations/excel### 2.3 Power Automate with ExcelIf your team is in Microsoft 365, **Power Automate** can:1. Trigger when a new file is created in SharePoint/OneDrive. 2. Open the workbook in Excel Online (Business). 3. Insert or refresh a table that already uses UNIQUE. 4. Send a Teams message when the “Unique” tab is ready.Docs: https://learn.microsoft.com/en-us/power-automate/excel-online-businessPros: native to Microsoft stack, good for IT‑approved flows. Cons: flows can be brittle when sheet layouts change.## 3. Scaling with AI agents (Simular)At some point, even no‑code flows feel rigid: you have many different spreadsheets, column orders change, and sometimes you just need a “smart analyst” who understands what you mean by “give me a unique list of accounts from all these exports.” That’s where an AI computer agent like Simular Pro shines.### 3.1 Agent as spreadsheet analystStory: Every Friday, your sales ops manager downloads three CSVs: product trials, webinar signups, and CRM opportunities. They open each in Excel, paste into a master workbook, build formulas with UNIQUE and FILTER, then export a deduped “Account List” for the SDRs.With **Simular Pro**, you: 1. Record or describe the workflow in natural language: where files live, which columns contain emails or company names, and what the final tab should look like. 2. Let the agent open Excel, insert formulas like `=UNIQUE(A2:A500)` or `=SORT(UNIQUE(A2:A500))`, adjust ranges, and verify row counts. 3. Configure it to save and upload the final workbook to a specific folder or send via email.Because Simular Pro is a full computer‑use agent, it can click through the actual Excel UI, handle multiple workbooks, and adapt if window positions or file names change.**Pros** - Works across any desktop Excel workflow, not just API‑exposed ones. - Scales to thousands of steps with production‑grade reliability. - Transparent execution: every step is logged and inspectable.**Cons** - Requires an initial setup and testing period. - Overkill for very small, one‑off deduping tasks.### 3.2 Google Sheets data janitor at scaleIn a marketing agency, you might manage dozens of client Sheets. Column orders differ slightly; naming is inconsistent. A Simular agent can:1. Open each client’s Google Sheet in the browser. 2. Identify the “email” or “domain” column by reading headers. 3. Insert a UNIQUE formula on a clean “Unique_Contacts” tab. 4. Combine with FILTER to include only “Active” or “Subscribed” statuses. 5. Log how many rows were deduped and drop a summary into a central ops Sheet.This workflow uses the same formulas you’d write yourself, but the AI completes them across dozens of files without you touching the keyboard.### 3.3 Multi‑system pipeline with webhooksBecause Simular Pro exposes simple webhooks, you can:- Trigger an agent when a CRM export job finishes. - Have it download the export, open in Excel, run UNIQUE, validate no emails were lost, then upload the sanitized list to Google Sheets or back to the CRM.This turns UNIQUE from a single‑file trick into a continuously running data hygiene pipeline.**AI Agent Pros** - Handles messy, real‑world UI flows across Excel, Google Sheets, browsers, and file systems. - Reduces human error and context switching. - Easy to extend: add steps like reporting, emailing, or syncing with other tools.**AI Agent Cons** - Requires clear instructions and guardrails, especially early on. - Best value when you have recurring, high‑volume workflows.

Automate UNIQUE in Sheets & Excel with AI at Scale

Train Simular UNIQUE
Configure a Simular Pro agent with example Google Sheets and Excel files, showing it where raw data lives and how you expect UNIQUE‑based clean tabs to look.
Test Simular UNIQUE
Run the Simular AI agent on a copy of your Sheets and Excel workbooks, review each UNIQUE result, and tweak prompts or ranges until it passes your spot checks.
Scale UNIQUE via Simular
Hook Simular Pro to webhooks or schedules so it runs UNIQUE workflows across all your Google Sheets and Excel files, keeping every list clean without human effort.

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