

If you run a sales team, an agency, or an e‑commerce brand, most of your decisions are hiding in spreadsheets. Orders, campaigns, lead lists, payouts, churn reports – they all land in Google Sheets or Excel. The challenge isn’t getting data in; it’s getting the right data out, on time, without someone spending Sunday night wrangling columns.Extracting data well means you can answer sharp questions quickly: Which channels drive the highest LTV? Which accounts are about to churn? Which SKUs are killing margin? Instead of scrolling through thousands of rows, you slice, filter, and reshape data into targeted views: by segment, by rep, by country, by cohort.This is exactly where an AI agent shines. Once you’ve defined the patterns – “pull last 30 days of paid traffic leads over $2k”, “split out B2B accounts into a new sheet” – you can delegate extraction to an AI computer agent. It logs into Google Sheets and Excel for you, applies filters, runs formulas, copies the right ranges, and updates your reporting workspace. Suddenly, the slowest part of your analytics loop disappears, and you make decisions at the speed of your data instead of the speed of manual clicking.
Every growing business eventually discovers the same painful truth: the bottleneck isn’t data collection, it’s data extraction. Your team drowns in Google Sheets and Excel files, exporting, filtering, and copying the same slices of information over and over.In this guide, you’ll see practical ways to extract data in Excel and Google Sheets – from classic, manual techniques to no‑code automation and finally AI agents that handle the grunt work for you.## 1. Traditional, Manual Ways (Great for Getting Started)### 1.1 Filters and Filter Views**Excel:**1. Select your data range (including headers).2. Go to **Data > Filter**.3. Click the dropdown in a header (for example, "Status").4. Check or uncheck values, or use **Number Filters** / **Text Filters** to set criteria.5. Copy the filtered rows to a new sheet if you need a permanent extracted table.Docs: https://support.microsoft.com/en-us/office/filter-data-in-a-range-or-table-2fbb0078-02df-4f95-9d9a-5ee3b8b8578f**Google Sheets:**1. Select your range.2. Click **Data > Create a filter**.3. Use the filter icons in headers to select criteria.4. For reusable setups, use **Data > Filter views** and save named views.Docs: https://support.google.com/docs/answer/3540681**Pros:** Simple, visual, no formulas. **Cons:** Repetitive; easy to make mistakes when criteria change often.### 1.2 Text to Columns / Split Text to ColumnsIf you import CSV data where several fields are jammed into one column, split them first.**Excel:**1. Select the column with combined text.2. Go to **Data > Text to Columns**.3. Choose **Delimited**, click **Next**.4. Select delimiters (comma, semicolon, space, etc.).5. Choose a destination cell (or overwrite the original) and click **Finish**.Docs: https://support.microsoft.com/en-us/office/split-text-into-different-columns-with-the-convert-text-to-columns-wizard-30b14928-5550-41f5-97ca-7a3e9c363ed7**Google Sheets:**1. Select the column.2. Click **Data > Split text to columns**.3. Choose the separator (comma, space, custom, etc.).Docs: https://support.google.com/docs/answer/6325535**Pros:** Cleans raw imports so you can filter/join later. **Cons:** One‑off; if the source file changes, you repeat the steps.### 1.3 Lookup Functions (VLOOKUP, INDEX/MATCH)When your data is spread across multiple tables, lookup functions extract matching values.**Excel VLOOKUP example:**1. Assume **A2:C100** is your table (Name, Dept, Age) and **E2** has the name you’re searching.2. In **F2**, type: `=VLOOKUP(E2, A2:C100, 3, FALSE)`.3. Copy the formula down.Docs: https://support.microsoft.com/en-us/office/use-excel-built-in-functions-to-find-data-in-a-table-or-a-range-of-cells-6777ec9b-6191-426a-8d45-196ecbf2a186**INDEX/MATCH pattern (more flexible):**`=INDEX(C2:C100, MATCH(E2, A2:A100, 0))`**Google Sheets:** Functions behave similarly: `VLOOKUP`, `INDEX`, `MATCH`.Docs (Sheets VLOOKUP): https://support.google.com/docs/answer/3093318**Pros:** Great for building slim, extracted reference tables. **Cons:** Formulas can become brittle; complex workbooks are hard to maintain.### 1.4 The FILTER Function**Excel 365+ and Google Sheets** both have `FILTER`, which is almost purpose‑built for extraction.**Excel:**1. On a new sheet, in **A2**, type something like: `=FILTER(Master!A2:J100, Master!G2:G100="COLD")` (wrap COLD in quotes in Excel).2. All rows where the "Station" column equals COLD spill into the new sheet.**Google Sheets:**`=FILTER(Master!A2:J, Master!G2:G = "COLD")`Docs (Excel FILTER): https://support.microsoft.com/en-us/office/filter-function-f4f7cb66-82eb-4767-8f7c-4877ad80c759 Docs (Sheets FILTER): https://support.google.com/docs/answer/3540681#filter**Pros:** Dynamic; updates automatically when the master table changes. **Cons:** Criteria live in formulas, which non‑technical teammates may fear editing.## 2. No‑Code Automation MethodsManual steps are fine for ad‑hoc analysis. For recurring work – weekly sales reports, campaign pulls, cohort exports – you want automations that reset themselves.### 2.1 Power Query in ExcelPower Query (Get & Transform Data) is a point‑and‑click way to define repeatable extraction and cleaning steps.1. In Excel, go to **Data > Get Data** and choose your source (Workbook, CSV, database, etc.).2. In the Power Query Editor, use **Filter Rows**, **Remove Columns**, **Split Column**, and **Group By** to shape the data.3. Click **Close & Load** to load the result into a new sheet or data model.4. Next time, just click **Data > Refresh All** – your extraction pipeline reruns automatically.Docs: https://support.microsoft.com/en-us/excel/power-query-3f7a0b4e-3f3a-4e6c-9c7f-34a3b9e7b0b9**Pros:** Very powerful, no coding, ideal for repeated jobs. **Cons:** Desktop‑centric, learning curve for non‑analysts.### 2.2 Google Sheets QUERY Function`QUERY` lets you write SQL‑like statements over a range – an incredibly compact way to extract slices.Example: pull all leads from the US with spend over 1000:`=QUERY(A1:F1000, "select * where C = 'US' and F > 1000", 1)`Steps:1. Put raw data on a "Data" sheet.2. On a "Report" sheet, insert a `QUERY` formula pointing to the data range.3. Adjust the SQL‑like string to filter, group, or aggregate as needed.Docs: https://support.google.com/docs/answer/3093343**Pros:** Very compact, auto‑updating, powerful for analysts. **Cons:** Requires SQL‑style thinking; errors can be cryptic.### 2.3 iPaaS Tools (Zapier, Make, etc.)You can also set up no‑code workflows that move and extract data into Excel or Google Sheets.Common patterns:- **CRM → Google Sheets:** When a new deal is created, append a filtered row into a "Pipeline" sheet.- **Form tool → Excel Online:** On new form submit, add a row to a specific table if certain answers match your criteria.Typical steps:1. Choose a trigger app (e.g., HubSpot, Typeform).2. Add a filter step (e.g., only if `deal_amount > 10000`).3. Add an action: **Create Row in Google Sheets** or **Add Row into Table in Excel Online (Business)**.**Pros:** Hands‑off once configured; connects many SaaS tools. **Cons:** Limited to what connectors expose; complex logic can become a maze of steps.## 3. At‑Scale Extraction with AI AgentsWhen you’re running dozens of sheets and workbooks across desktop, browser, and cloud, even no‑code tools hit limits. This is where AI computer agents, like those powered by Simular Pro, become your virtual data ops team.### 3.1 Desktop Workflow Agent for ExcelImagine a Simular AI agent that:- Opens your master Excel workbook on your Mac.- Runs Power Query refreshes.- Applies FILTER or Advanced Filter across multiple sheets.- Copies the resulting tables into new "COLD", "HOT", or "Enterprise" workbooks.- Saves them to the right folder or uploads to SharePoint.**How to implement at a high level:**1. Record the exact human workflow once: which file, which sheets, which filters.2. In Simular Pro, configure an agent to reproduce those mouse and keyboard actions.3. Set up a webhook or scheduled trigger so the agent runs every morning.**Pros:**- Works with legacy Excel files, desktop apps, and logins.- Handles multi‑step, cross‑app workflows (e.g., download CSV from a portal, clean in Excel, upload somewhere else).**Cons:**- Requires initial onboarding: you must demonstrate the workflow clearly.### 3.2 Cross‑App Agent for Google Sheets + Web ToolsA Simular agent can:- Log into your ad platforms.- Export performance CSVs.- Open Google Sheets in the browser.- Use built‑in features like **Split text to columns** and **QUERY**.- Paste clean extractions into reporting sheets for your team.Because Simular’s execution is transparent and every action is inspectable, a non‑technical ops lead can open the agent’s run history and see exactly how data was filtered and extracted.**Pros:**- Replaces a human spending hours in the browser.- Easy to audit; you see every click and formula.**Cons:**- You still need a clear specification of the slice you want (criteria, ranges, sheet names).### 3.3 Omnichannel Extraction PipelinesAt scale, you can chain agents:- Agent A: Scrape or download data from websites and APIs into a staging sheet.- Agent B: Clean, split, and deduplicate via Excel/Sheets.- Agent C: Push curated extracts into your CRM, BI tool, or finance system.Because Simular focuses on production‑grade reliability (thousands to millions of steps) and offers webhook integration, these AI agents can sit inside your existing pipelines, quietly doing the grinding spreadsheet work your team hates.The outcome: data extraction in Google Sheets and Excel stops being a fragile, manual chore and becomes a dependable, automated capability you can build the rest of your growth stack on.
To pull only specific rows from a large sheet, start with built‑in filters.In **Excel**:1. Convert your range to a table via **Insert > Table** (optional but recommended).2. Select any cell in the data and click **Data > Filter**.3. Open the dropdown in the relevant column header (e.g., Status, Country, Amount).4. Use checkboxes to select values, or use **Number Filters** / **Text Filters** for conditions like Greater Than, Contains, or Between.5. Once the filtered view looks right, select all visible rows and press **Ctrl+C**, then paste into a new sheet to create a clean extract.In **Google Sheets**:1. Select the full data range.2. Click **Data > Create a filter**.3. Use the filter icons in each header to choose values or conditions.4. Copy the filtered rows to another sheet for a permanent extract.For dynamic, formula‑based extraction, use `FILTER`. Example in Sheets: `=FILTER(A2:F, C2:C="US")` to pull only US rows. A similar `FILTER` function exists in Excel 365+.
When you import CSVs or log files, you often get multiple fields merged into a single column. To extract usable columns:**In Excel (Text to Columns):**1. Select the column that contains the combined text.2. Go to **Data > Text to Columns**.3. Choose **Delimited** and click **Next**.4. Check the delimiter that matches your file (Comma, Tab, Semicolon, Space, or Other).5. Use the preview to verify columns look correct.6. Choose a destination cell or keep the default to split in place.7. Click **Finish**.Docs: https://support.microsoft.com/en-us/office/split-text-into-different-columns-with-the-convert-text-to-columns-wizard-30b14928-5550-41f5-97ca-7a3e9c363ed7**In Google Sheets (Split text to columns):**1. Select the column with combined text.2. Click **Data > Split text to columns**.3. Choose the separator (Comma, Space, Semicolon, Custom, etc.).4. Sheets instantly splits the data into separate columns.Docs: https://support.google.com/docs/answer/6325535After splitting, you can filter, sort, or `QUERY` just the columns you care about, turning messy imports into structured, extractable data.
To join data from two tables, use lookup functions so your extract sheet automatically pulls matching values.**Excel VLOOKUP approach:**1. Assume Table A (customers) is in `A2:D100` and Table B (orders) is in another sheet.2. Add a new column in Table B called Customer Name.3. In the first row of that column, enter `=VLOOKUP([@CustomerID], Customers!A2:D100, 2, FALSE)` if you’re using structured references, or adjust ranges accordingly.4. Copy the formula down; each order now shows the matched customer name.**INDEX/MATCH (more robust):**Use `=INDEX(Customers!B:B, MATCH(A2, Customers!A:A, 0))` where A2 holds the customer ID and column B has the name.**Google Sheets:** The same formulas work with minor syntax differences. For example: `=VLOOKUP(A2, Customers!A:D, 2, FALSE)`.Once the join works, you can build an extraction sheet that references only the enriched columns you care about (date, amount, customer segment). For complex joins, consider using Google Sheets `QUERY` or Excel’s Power Query, which let you visually merge tables by key fields.
To automate recurring extracts, first define what "done" looks like: which source, which filters, and what destination.**Option 1 – Built‑in tools:**- In **Excel**, use **Power Query** (Data > Get Data). Import your source once, apply filters and transformations, then load to a sheet. Next time, click **Data > Refresh All** and Excel reruns the entire extraction.- In **Google Sheets**, use the `QUERY` function to create a live extract from a raw data range. Any time the underlying data updates, the extract sheet updates automatically.**Option 2 – No‑code automation (Zapier/Make):**- Set a schedule trigger (daily/weekly).- Add steps to pull data from your CRM, ads platform, or database.- Add a filter step for your criteria (e.g., Amount > 1000, Stage = Closed Won).- Add an action to append rows into a specific Google Sheet or Excel Online table.**Option 3 – AI agents:**- Use an AI computer agent (like those built with Simular Pro) to literally perform the clicks: open files, run filters, copy results, and save outputs. Schedule the agent or trigger via webhook so humans only review the final extract.
AI agents can safely handle Excel data extraction if you treat them like a new operations hire and give them clear guardrails.With a platform like Simular Pro, the agent operates your actual desktop apps and browser, but every step is **transparent and inspectable**. You see exactly which workbook it opened, which ranges it selected, which filters or formulas it applied, and where it pasted the results.To keep things safe:1. Start with non‑critical workbooks and read‑only copies while you design the workflow.2. Define narrow permissions: only the folders and accounts the agent truly needs.3. Record or describe a precise playbook: file path, sheet names, filter conditions, and where to save extracts.4. Run supervised test executions, reviewing the logs and outputs.5. Once the runs are consistently correct, schedule them or trigger via webhook.Because Simular combines LLM flexibility with symbolic precision, it focuses on repeatable execution, not improvisation. That means your Excel and Google Sheets extractions become consistent, auditable, and far less error‑prone than manual late‑night spreadsheet work.