Prompt Library

Keep a live market landscape and positioning map for your category

Every month, Sai checks every player in your category for new funding, repositioning, pricing changes, and exits, finds the newcomers, and republishes an interactive map you can filter, tag, and drag — with a changelog of what moved.

The PROMPTS
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On the first Monday of every month, refresh the market landscape for [category, one line] and republish the map. The tracked players are in the Google Sheet at [sheet URL], one row per company, with columns: Company, Website, Segment, Axis X Score, Axis Y Score, Funding, Tags, Evidence, Placement Source, Status, Last Checked. Our own company is [company name]. The two map axes are [Axis X, e.g. SMB → Enterprise] and [Axis Y, e.g. point solution → platform]. Segments for filtering are [segment 1], [segment 2], [segment 3]. For every tracked player, check its website, pricing page, and recent announcements. Record any new funding, repositioning, pricing change, acquisition, or shutdown, and re-score its axis position from what its own site and materials say. Put the evidence link in the Evidence column for every change. Search for companies that entered the category in the last month. Add each one with a New tag. If there is not enough public evidence to place a company, add it with Status Unplaced — do not guess a position. If Placement Source is Manual, I placed that company myself. Never move it; note any new evidence beside it instead. Acquired or shut-down companies: grey them out and keep them on the map for [one quarter], then archive. Never delete a row. Publish an interactive web page: a two-axis map with every placed player as a labelled point, filters by segment and tag, a side panel showing each player's evidence on click, and drag-to-reposition that saves back as Manual. Highlight our company. Below the map, add a changelog of this month's changes. Keep each month's map at its own link, and send me the changelog in [Slack channel / email].
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Platforms this prompt works across

A market landscape is most accurate on the day it is made and a little less accurate every week after. The slide that shows up at the quarterly strategy offsite is usually the one someone built for the fundraise two quarters ago — with a competitor that has since been acquired, a newcomer nobody has added, and a rival still sitting in the SMB corner eight months after it rewrote its homepage for enterprise. A landscape template solves the drawing. It does nothing about the drift.

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What this recurring task does

Once a month, Sai checks every company on your map against its own website, pricing page, and announcements, searches for new entrants in your category, and re-places each player from the evidence. The result is republished as an interactive map with a changelog underneath, so the question in the room shifts from "is this still right?" to "what moved?"

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What moves a player on the map

Every change is backed by a link. A position without evidence is not a position.

★ WHAT MOVES A PLAYER ON THE MAP

ChangeEvidence Sai looks forWhat happens on the map
New entrantA launch, a funding announcement, or a first pricing page in your categoryAdded with a New tag, placed from its own positioning copy
FundingA round announced by the company or its lead investorTag updated; bubble size changes if sized by capital raised
RepositioningHomepage headline, ICP, or category language rewrittenMoved on the relevant axis, with before-and-after copy attached
Pricing changeA new tier, a removed free plan, or a shift to usage-basedMoved on a price axis if you use one; change noted either way
Acquired or shut downAn acquisition notice, a sunset page, or a dead domainGreyed out and kept for a quarter, then archived — never silently removed
Your manual moveYou dragged a player to where you believe it belongsKept, marked as your judgement, and never overwritten by a refresh

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What the map lets you do

Two axes you choose — SMB to enterprise, point solution to platform, or whatever your category actually competes on. Filter by segment or tag to see only the players relevant to one conversation. Click any company to see the evidence behind where it sits. Drag a company to where you believe it belongs, and that placement is saved as yours: automatic refreshes add new evidence beside it but never move it back. Automated evidence and human judgement are stored separately, which is what makes the map trustworthy enough to put in front of a board.

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What happens on the second run

Only what changed is re-scored; a player with no new evidence stays where it was, and the changelog says so. Companies that were acquired or shut down are greyed out for a quarter before being archived, so a disappearance is visible rather than silent. Companies the evidence could not place wait in an Unplaced column instead of being dropped at a guessed coordinate. Each month's map stays at its own link, which turns twelve refreshes into a record of how your category actually evolved.

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Where this fits

Day-to-day competitor news belongs to the daily RSS digest in Slack; this map is where the moves that change the structure of the market get recorded. Shifts worth leadership's attention feed the risks slide of the weekly executive briefing deck, and new entrants in adjacent segments often belong in the weekly prospect list. For how analyst firms structure two-axis positioning, see Gartner's Magic Quadrant methodology.

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