Top Integrately Best alternatives for agencies & SMBs

Most agency owners and marketers have the same moment of realization. It’s 9:30 p.m., the office is dark, and the only thing still buzzing is your browser—dozens of tabs open, copy-pasting leads, updating CRMs, moving files between tools. You didn’t start a business to be your own intern, but somewhere along the way, you became one.

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That’s where tools like Integrately stepped in. Integrately is an iPaaS (integration platform as a service) designed to help non-technical teams connect apps and automate workflows without code. It offers 1,000+ app integrations, thousands of one-click automations, and a drag-and-drop interface that makes it easy to glue together CRMs, eCommerce platforms, finance tools, and more. Pricing starts around $19.99/month, making it an affordable Zapier-style option for small businesses and solopreneurs. Reviews highlight its ease of use and value, while also noting limits for complex, large-scale workflows and occasional reliability or scalability concerns (Trustpilot, Konnectify review, Magical’s comparison guide).

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But if you’re running a modern agency, sales team, or online business, simply moving data between tools is no longer enough. You need something closer to a digital colleague—an agent that can open your desktop apps, browse, click, type, and adapt when the UI changes. That’s where a new generation of AI computer agents, and the best Integrately alternatives, start to feel less like plumbing and more like delegation.

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To cut through the noise of "yet another automation tool," we evaluated Integrately and its top alternatives using hands-on, business-first criteria geared toward agencies, founders, sales teams, and marketers.

We focused on four dimensions:

• Real-world workflows
  • Recreated common playbooks: lead research and enrichment, CRM updates, multi-channel outreach, content repurposing, reporting, and basic back-office admin.
  • Checked how much setup each tool required before we could ship value.
• Depth of automation & autonomy
  • Is it just API-based app-to-app automation, or can it actually operate like a human (moving the mouse, typing, handling files)?
  • Does it run step-by-step recipes, or can it act as an autonomous agent that plans and executes long workflows with minimal supervision?
• Usability, pricing, and fit
  • Ease of use for non-technical users vs power for ops/engineering.
  • Pricing transparency and scalability from solo operator to growing team.
  • Ideal customer profile (best suited for small businesses, agencies, enterprises, or developers).
• Environment coverage: browser-only vs full desktop
  • Can it only automate web apps via APIs or browser extensions, or can it handle native desktop workflows too (files, spreadsheets, email clients, dev tools)?
  • Marked each product as "desktop-capable" or "browser/API only" so you know whether it can truly replace manual computer work or just wire your SaaS stack together.

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1. Simular Pro – From App Integrations to a True Computer Co‑Worker

If Integrately is like a smart set of pipes between your tools, Simular Pro is more like a capable teammate you can sit at your desk and say, “Hey, take this from here.”

Simular Pro is an autonomous computer-use agent built for pros. Instead of only moving JSON between APIs, it can literally do what you do on a Mac: open Chrome and your CRM, search LinkedIn, copy data into Sheets, clean it up, draft outreach emails, rename files, and push reports to the cloud.

Under the hood, Simular takes a neuro‑symbolic approach: it combines the flexibility of large language models with the precision of symbolic code and reinforcement learning. That means it can explore like an LLM, but execute with the repeatability you’d expect from production systems.

Key strengths:

• Highly capable agent – Automates nearly anything a human can do across your desktop environment: browser, files, productivity apps, even developer tools.
• Production‑grade reliability – Designed for workflows with thousands to millions of steps, not just a handful of triggers.
• Transparent execution – Every action is readable, inspectable, and modifiable. No mysterious “black box” runs your pipeline; you can see and edit the exact sequence.
• Simple integration – Trigger agents from your existing systems via webhooks, so Simular slots into your current stack instead of replacing it.

For agencies and sales teams, this unlocks workflows that iPaaS tools simply can’t touch: researching 100 ideal buyers, enriching them across multiple sites, updating your CRM UI directly, and spinning up tailored emails—all in one continuous run.

Pros

• Full desktop + browser control, not just API calls.
• Built by a research team from DeepMind, Google, and top labs, with a clear long‑term roadmap toward truly autonomous computers.
• Transparent, debuggable runs: you see exactly what happened when an agent acts on your behalf.
• Fits neatly into production via webhooks and pipeline integrations.

Cons

• Currently focused on macOS (Apple silicon), so Windows shops may need to wait.
• More powerful than a simple “recipe” tool—there’s a short learning curve to thinking in terms of delegating work to an agent instead of just wiring up triggers.

Pricing

Simular Pro’s pricing is evolving as the product matures. Today, it’s best to think of it as a usage-based, production-grade platform: you’ll typically engage sales or sign up through the website to get access and align pricing with your workload volume. For teams currently drowning in manual computer work, the ROI usually isn’t about tasks-per-dollar; it’s about freeing entire days of human time.

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2. Zapier – The Baseline for App‑to‑App Automation

If you’ve ever connected “New Stripe payment → send Slack notification,” you already understand Zapier. It’s the veteran in this space and still the default choice for many small teams.

Zapier connects 5,000+ apps through “Zaps” that listen for triggers (like a form submission) and then perform actions (like adding a contact to your CRM). For marketing agencies and small businesses, it’s great for stitching together lead capture forms, CRMs, email tools, and reporting.

Pros

• Massive ecosystem of integrations—if you use a SaaS app, it’s probably on Zapier.
• Polished no‑code interface and a big library of templates.
• Powerful utilities (Formatter, webhooks, filters) for advanced logic.

Cons

• Cost climbs quickly as your task volume grows, especially for always‑on workflows.
• No true autonomy: Zapier doesn’t “think” or adapt; it just executes predefined recipe steps.
• Limited to browser/API interactions; it cannot click around your desktop or handle files like a human.

Pricing

Plans start around the $20/month mark and scale based on task volume and advanced features. For many small teams, Zapier is the right baseline—but if you want to actually delegate messy, multi‑app computer work, you’ll need an agent like Simular on top.

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3. Make (Integromat) – Visual Workflows for the Technically Curious

Make (formerly Integromat) feels like Zapier’s more technical cousin. Instead of linear zaps, you build graph-style scenarios that branch, loop, and transform data visually.

This is powerful for operations-focused teams that want fine‑grained control over how data moves between tools. You can create complex ETL-style flows: clean leads from a webhook, enrich via APIs, split them by segment, and route them into different CRMs or campaigns.

Pros

• Beautiful, visual canvas for complex workflows.
• Strong support for branching logic, loops, and data transformations.
• Good value at lower tiers for technically savvy teams.

Cons

• Steeper learning curve than Integrately or Zapier.
• Still API/browser-only—no real “computer use” like opening desktop apps or handling local files.
• Debugging very large scenarios can get tricky without disciplined design.

Pricing

Make offers a free tier and paid plans starting around €9/month. It’s a strong Integrately alternative if your biggest pain is logic complexity, not manual computer labor. When your bottleneck becomes “humans still clicking around,” pairing Make with an AI desktop agent starts to make more sense.

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4. Latenode – Hybrid No‑Code/Low‑Code for Builders

Latenode lives in an interesting middle ground. It gives you a no‑code drag‑and‑drop interface for workflows, but also lets you drop down into code when needed.

With 200+ app integrations and solid webhook/API support, Latenode shines for SaaS builders and technical agencies who want to embed automation into their products or craft very custom flows.

Pros

• Hybrid model: no‑code by default, code when you need it.
• Good for custom business logic and tailored automations.
• Strong fit for product teams who want to white‑label or embed automation.

Cons

• Smaller integration catalog than Zapier or Integrately today.
• Best suited to users comfortable with technical concepts.
• Like other iPaaS tools, it’s confined to browser/API—no full desktop control.

Pricing

Latenode offers a free tier with paid plans as your volume and complexity grow. If your primary goal is to extend your SaaS or build tailored automations for clients, it’s compelling. For agencies trying to offload repetitive on‑screen tasks—opening files, reconciling spreadsheets, jumping between browser and desktop—Simular Pro will feel far closer to hiring a digital assistant.

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5. Magical – Browser‑Native Automation for People Who Live in Tabs

Magical takes a very different route: instead of being a cloud platform, it’s primarily a browser extension. It shines at text expansion and recording/replaying web workflows.

Recruiters, SDRs, and support teams use Magical to fill in repetitive forms, paste personalized snippets, and move information between browser tabs without constant copy‑paste.

Pros

• Super fast to adopt—install the extension and start saving time immediately.
• Powerful text expansion with variables for names, dates, and more.
• Can record multi‑step browser workflows and replay them with a click.

Cons

• Tied to the browser—no native desktop app control.
• More of a “power macro tool” than a fully autonomous agent.
• Best for individuals; scaling consistent, complex workflows across a whole agency can be harder.

Pricing

Magical has a generous free tier with paid plans for teams and advanced features. It’s a great complement for individuals who live in Chrome—but if you want team‑wide, auditable, autonomous workflows across desktop and cloud, you’ll quickly outgrow a browser‑only approach.

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6. Other Notable Integrately Alternatives & How to Choose

Beyond these five, there’s a growing field of Integrately alternatives:

• Pabbly Connect – Budget‑friendly for simple workflows with generous task limits.
• n8n – Open‑source and self‑hosted, ideal for developers who want control.
• Celigo & Workato – Enterprise‑grade integration platforms with deep ERP/CRM capabilities.
• Coupler.io – Excellent for analytics teams that care about data syncs and dashboards.
• IFTTT – Lightweight automation mostly for personal, IoT, and simple app links.

So how do you decide?

• If your main pain is connecting SaaS tools, start with classic iPaaS (Integrately, Zapier, Make, Latenode).
• If your bottleneck is humans still clicking around screens, you’ve outgrown integration-only tools. That’s where Simular Pro stands apart: it’s not just moving data—it’s doing the work.

Simular’s AI agents operate your desktop and browser like a real teammate, with transparent, production‑grade execution and simple webhook triggers from your existing stack. Instead of redesigning your workflows to fit an automation tool, you keep working the way you do today—and delegate the drudgery.

If you’re ready to stop being your own intern and start treating automation as an actual colleague, Simular Pro is the most powerful next step in your journey beyond Integrately-style tools.

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