Top 5 Best IFTTT alternatives for marketers & agencies

On a random Tuesday afternoon, your team is drowning in tabs. One browser window holds your CRM, another your email outreach tool, a third your billing platform. Between copying data, fixing broken automations, and chasing down "why didn’t this sync?" issues, nobody is actually doing the work that moves the needle.

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That’s the gap tools like Integrately have tried to fill. As an integration platform-as-a-service (iPaaS), Integrately lets you connect 1,000+ apps and stitch together multi-step workflows without writing code. Think of it as a friendly router between tools like Salesforce, QuickBooks, Shopify, and your marketing stack: you define triggers and actions, and it quietly moves data in the background. It’s especially attractive to small businesses and solopreneurs thanks to pre-built, one-click automations, a drag‑and‑drop interface, and budget-friendlier pricing than heavyweights like Zapier. Reviews are mixed though: on Trustpilot it sits around an "Average" 3.4/5, with praise for ease of use balanced by complaints about billing and support. Independent breakdowns like this Konnectify review highlight the same pattern: great for simple 2‑step flows, but limited for complex, large-scale automation.

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To find the best Integrately alternatives for agencies, sales teams, and operators who are ready to go beyond simple app-to-app wiring, we pressure-tested each tool the way a real business would. We built live workflows for lead gen, client onboarding, and reporting; we pushed edge cases (failed logins, UI changes, long-running tasks); and we paid attention not just to features, but to how it feels to live with each platform day after day.

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To choose the top IFTTT alternatives for busy revenue teams, we didn’t just skim feature pages—we ran them like an overworked SDR.

We evaluated each product along five dimensions:

• Ease of use: Can a non‑engineer set up a meaningful workflow in under an hour? We looked at onboarding, visual builders, templates, and debugging tools.
• Automation depth & autonomy: Is it just passing data between APIs, or can it act as an autonomous agent that reasons, navigates UIs, and recovers from errors? Simular Pro stands out here as a full computer‑use agent.
• Desktop vs. browser scope: Many tools (IFTTT, Zapier, Make, Relay.app, n8n) are web/API‑only. We explicitly tested whether they can handle desktop apps, files, and OS‑level tasks—places where Simular’s agent can automate "nearly everything a human can do" on a machine.
• Pricing & scalability: We compared free tiers, entry‑level paid plans, and how costs grow with steps, runs, or seats. The goal: find options that make sense for solo founders up through scaling teams.
• Ideal customer profile (ICP): For each tool, we asked: who is this really for—non‑technical founders, ops engineers, agencies, or enterprise IT? We then tested workflows that match those ICPs (lead routing, content repurposing, reporting, recruitment) to see which platforms actually delivered in context.

Finally, we scored reliability by running long‑lived workflows over days: anything that silently failed, lost state, or made debugging painful got marked down—because automation that flakes out at 2 a.m. isn’t automation; it’s a new kind of anxiety.

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1. Simular Pro – The Best Integrately Alternative If You Want a True Computer Agent

Most Integrately alternatives still live in the browser. Simular Pro steps outside the tab and sits on your actual desktop – moving the mouse, typing into apps, downloading files, editing docs, and logging into tools just like a human assistant.

Under the hood, Simular takes a neuro‑symbolic approach: it blends large language models (great at reasoning) with symbolic code and reinforcement learning (great at precise, repeatable execution). That’s how it delivers:

• Highly capable agents that can automate nearly anything a knowledge worker can do across macOS desktop, browser, and cloud tools.
• Production‑grade reliability, with workflows that can safely run through thousands or even millions of steps.
• Transparent execution: every action is readable, inspectable, and editable – no opaque black‑box macros.
• Simple integration, via webhook endpoints that slot into your existing pipelines and CRMs.

For agencies, sales teams, and ops leaders, this means you’re not limited to API-friendly apps. A Simular agent can research prospects on the open web, update Airtable, generate NDAs, send them via DocuSign, and then log the whole trail in your CRM – all in one end‑to‑end run.

Pros

• Full desktop + browser control, not just app-to-app sync.
• Strong research pedigree (DeepMind, Google, top labs) focused on agents that actually execute.
• Ideal for messy, real-world workflows where APIs don’t cover everything.
• Human‑in‑the‑loop friendly: you can review and tweak actions before they’re reused at scale.

Cons

• Currently focused on Mac (Silicon) for Simular Pro, so Windows-native support may lag.
• More power than you need if your use cases are just “send form submissions to a Google Sheet.”

Pricing
Simular Pro is offered via an advanced agent platform model, with access and pricing evolving as the product matures. Teams typically engage through early‑access or business plans; check the latest details and request access on the Simular site.

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2. Konnectify – Best If You’re a SaaS Company Needing White‑Labeled Integrations

Konnectify lives closer to Integrately in the spectrum: it’s an iPaaS focused on connecting APIs and building automations between apps. Where it shines is for SaaS products that want to embed integrations for their own customers under a white label.

Instead of wiring up flows only for your internal team, you can expose pre‑built automations as part of your product – a powerful lever if you’re selling B2B software.

Pros

• Strong focus on scalability and custom workflows for growing SaaS companies.
• White‑label capabilities make it easier to turn integrations into a feature, not an internal hack.
• Solid API support and task capacity compared with many low‑cost competitors.

Cons

• Not an autonomous agent: it only orchestrates API calls and webhooks.
• Doesn’t touch your desktop apps, email client, or files directly.
• Better fit for product teams and developers than for non‑technical agency owners.

Pricing
Konnectify uses a tiered SaaS model with limits based on tasks and features. It’s generally competitive, especially at higher volumes, but you’ll want to match plans to your expected API load.

Compared with Simular Pro, Konnectify is great for productized integrations – but it won’t log into four different dashboards, reconcile data, and draft a report for you on its own.

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3. Zapier – Best for Standard SaaS Workflows and Huge App Coverage

Zapier is the classic choice in this space: 5,000+ apps, thousands of templates, and almost every marketing tool under the sun has a “Connect with Zapier” button.

If your workflows are mostly about moving data between modern cloud tools, Zapier is battle‑tested and has a huge community.

Pros

• Massive app ecosystem and documentation.
• Mature editor, versioning, and error handling.
• Great for agencies standardizing similar client stacks (e.g., “When a Facebook Lead Ad fires, add contact to HubSpot, ping Slack, and create a ClickUp task”).

Cons

• Not designed for deep branching, loops, or stateful reasoning – complex flows can get brittle fast.
• Pricing climbs steeply with task volume; key apps may be locked behind higher tiers.
• No autonomy or desktop control: everything is an API or webhook.

Pricing
Zapier uses usage‑based tiers; costs are tied to how many tasks your Zaps run each month. For high‑volume lead gen or multi‑step sequences, that line item can grow quickly compared with more agentic options.

For teams that want to replace human clicking and typing, Zapier is a great router, but it’s not a worker. That’s exactly where Simular’s computer-use agents complement or replace these flows.

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4. Make (formerly Integromat) – Best for Visual, Complex Scenarios

Make is the visual tinkerer’s dream: instead of linear lists of steps, you get canvases where data flows between modules like a wiring diagram.

It’s particularly popular among technical marketers, RevOps folks, and automation specialists who need richer logic than many drag‑and‑drop builders offer.

Pros

• Powerful visual editor with branching, iterators, and in‑line data transforms.
• Strong support for advanced API work and complex “scenarios.”
• Generous free tier for experimentation.

Cons

• Steeper learning curve than Integrately for non‑technical users.
• Still constrained to web and API automations; no native notion of a computer agent.
• Complex scenarios can be harder to maintain as your business evolves.

Pricing
Make offers a free tier plus usage‑based paid plans that scale with operations and data transfer. It’s often cheaper than Zapier at scale, but you’ll pay in setup time and expertise.

If you love building highly customized web automations and don’t need an agent to open local apps or handle ad‑hoc research, Make is a strong Integrately alternative. For "do this entire research and reporting loop for me" use cases, Simular Pro sits at a different layer entirely.

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5. Pabbly Connect – Best for Budget‑Conscious Businesses

Pabbly Connect leans into one promise: keep costs predictable and low, especially for smaller businesses that balk at Zapier’s higher tiers.

It offers many of the same “when X then Y” building blocks you’d expect from Integrately, along with support for a growing roster of SaaS tools.

Pros

• Very competitive pricing, often including unlimited workflows on many plans.
• Straightforward for simple automations like syncing form fills, updating CRMs, or sending follow‑up emails.
• Popular with solopreneurs and small agencies in cost‑sensitive markets.

Cons

• Interface and ecosystem are less polished and extensive than Zapier’s.
• Limited for enterprise‑grade needs and highly complex logic.
• No desktop automation or autonomous behavior – purely event‑driven cloud flows.

Pricing
Pabbly Connect is known for lower‑cost tiers and occasional lifetime deals. If your primary filter is “cheapest Zapier‑style tool that works,” it deserves a look.

However, if your bottleneck is time rather than subscription costs – for example, needing an agent to run multi‑hour research or admin tasks – a computer-use agent like Simular Pro may deliver a much higher ROI per dollar.

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6. Other Notable Integrately Alternatives – and When to Choose Simular

Beyond these top picks, there’s a long tail of Integrately competitors:

• Albato for regional markets and straightforward app automations.
• Celigo and Workato for enterprise‑grade integrations and ERP/CRM heavy lifting.
• n8n, Appy Pie Connect, and others if you prefer open‑source or niche ecosystems.

They’re all valuable tools – especially if your needs are purely about getting APIs to talk to each other.

But if you’re reading this as a business owner, agency lead, or marketer who spends 1,500+ hours a year clicking around screens, there’s a bigger opportunity: delegating entire workflows to an AI that uses your computer like a teammate. That’s where Simular Pro stands out. It doesn’t just shuffle JSON between endpoints; it reads web pages, opens spreadsheets, drafts emails, updates docs, and follows through with transparent, inspectable steps.

The right stack for many teams will be a mix: use classic iPaaS tools (Konnectify, Zapier, Make, Pabbly) where APIs are clean and stable – and bring in Simular when the work crosses into messy, human-style computer use. If you’re ready to experience what that feels like in your own workflows, start by handing one painful task to a Simular agent and see how much time you get back.

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